Competition for the design of the most suitable sign on the facade of the building for a stylized café/croissanterie

Company Name: 

Coffee Ant

Company Activity: 

Café selling coffee and croissants

Product / Service Description: 

Various craft croissants with the option to create your own filling set, coffee from a professional coffee machine FRANKE FM800, fresh pastries of various formats

Distribution Channels and Sales Geography: 

Facebook, Instagram,  Locally in the city of Vynnyky

Target Audience Profile: 

Working class commuting to/from work by bus (café near the bus terminal) + students, audience age 16-45 years, young mothers with children

Existing or Proposed Positioning: 

Establishment with very high-quality takeaway coffee, a snack bar with its own pastries, featuring a unique interior and live resident ants that live their lives in a specially designated enclosure (formicarium) which is very interesting to observe

Closest Competitors: 

On the other side of the city, the establishment Lviv Croissants with coffee and croissants, as well as AZK OKKO with hot dogs and coffee

Main Competitive Advantages of the Company / Product / Service: 

Lower prices on all products than competitors, proximity to a residential area, higher quality coffee than competitors, a unique feature of the café - ants, which are very interesting to observe

Advertising Object (name of the advertised object / product / service), description of the advertised object: 

Café (Coffee Ant) with various types of croissants, where a colony of ants lives in a specially designated area within the café, there are a small number of tables (3), fresh pastries of different types

Is the positioning of the object / product / service different from the positioning of the company? (if yes - specify) 

No.

Select the type of sign: 

• point of sale / store sign

Technical specifications of the sign (requirements, dimensions, technological parameters, mandatory elements):  Requirements: not very bright colors (located on the facade of a residential building), no neon but with backlighting visible in fog/night.

Dimensions: 3 meters wide, height up to 1 meter, tilt possible but not mandatory

Technological parameters: Composite sign with LED backlighting that can change color (soft light)

Mandatory elements: Logo with an ant and the name of the establishment (Coffee Ant)

Is there a logo, corporate identity of the company? 

Not yet (first establishment), there is room for growth

Is it necessary to use them in the sign and adhere to corporate style (if yes, specify colors: Pantone, CMYK)? 

No

Sign Style: 

• modern

What semantic load should the sign perform:

• informational
• emotion-evoking

Provide examples of signs in this category that you consider successful. Indicate why? 

 It provides information about the direction of the establishment and a clear name, + does not spoil the facade of the building

well-chosen color scheme, clear information about the type of establishment, logo and name

very similar to the facade of my café, and the LED lighting is exactly the format I want, clearly visible both day and night and does not disturb the neighbors.

Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? 

Yes, attached below

In what format do you want to receive the original material? 

Design of the sign from different angles on the existing facade. File formats of this type that can be printed on a printer without additional special programs.

Provide any additional information you consider important. 

Attached logo (Coffee Ant) purely for example, it is NOT a fixed logo, it is just for appearance on how to combine an ant and coffee on the sign.

The café is located right in front of the stairs, the sign should be above the entrance on the canopy without reaching the height of the balcony window.