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What product needs packaging development? Bread


Product description for which packaging is being developed: Various types of bread


Company name: Galician Baker


Company's line of business: Bakery


Product/service category description: Social product


Distribution channels and sales geography: Regular retail, grocery stores


Target audience portrait: Ordinary people, almost everyone eats bread


Existing or proposed positioning: Quality and affordable product


Closest competitors: Breadprom


Main competitive advantages of the company: Fresh and quality product


Brand name on the packaging: Galician Baker


Product price segment: medium


Duration of the product's presence in the market: permanent


Advantages of the promoted product: fresh and tasty


What benefits does the buyer get from purchasing the product? fresh and fragrant bread


Formulate the main task of the packaging design: stand out on the shelves and be memorable to the buyer


Style in which the packaging should be executed: not determined


Basic colors: not determined


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Specify the placement on the packaging)? Galician Baker logo


In what format do you want to receive the source material? for printing
Updates
Update #1

A design concept for the packaging of the entire line of bread products is needed. So that the change of color and name (for each item) corresponds to the product.

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17 January 2020, 14:28
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