CONTEST FOR THE BEST SLOGAN FOR THE COMPANY
Company name: “NICKEL”
Company activity:
- manufacturer of license plates.
Products/services:
- manufacturing, restoration of duplicate license plates for all vehicles (this is the main direction of the company, from which development began);
- personalized (named) numbers for vehicles;
- production of souvenir products (numbers for children's cars, strollers, various signs, etc.);
- manufacturing of address plates for houses;
- sale and production of custom advertising on car frames;
- sale of related accessories (mainly products for car owners).
Target audience portrait:
- owners of all vehicles (cars, motorcycles, trucks, scooters, etc.).
Closest competitors:
- http://avtonomera.net
- http://avtovin.com.ua
- http://lvov.gosdublikat.com.ua
- https://avtonomerok.com.ua
Describe the main competitive advantages:
- one of the first on the market (15 years in the market);
- European quality;
- production time for a license plate is 2 minutes;
- free delivery across Ukraine.
Sales regions:
- all territory of Ukraine.
Creative concept:
- the company's strategy is to develop in the direction of services, goods, and accessories that would make life easier and give individuality to car owners.
What should be reflected in the slogan?
- slogan as the motto / mission of the company (statement of the company's determination);
Language for writing the slogan?
English (with a clear translation into Russian and Ukrainian).
Number of words:
no more than 4 (the shorter, the better)
Additional information:
- the slogan should be easy to remember;
- the slogan should be melodious;
- the slogan should be "understandable".
Attached is the new company logo.
The old company website is: www.nickel.ua
