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General Information


Company Name: inext (https://inext.ltd)

Company Activity: Development and production of hardware and software solutions for IPTV, OTT, and Digital TV (STB set-top boxes, software for device management).

Description of Product/Service Categories:

  • Media players (Android/Linux STB) for telecommunications operators and end consumers.

  • Cloud solution for monitoring and managing a fleet of devices.

  • Development of custom software and interfaces (UI/UX) for television services.

Distribution Channels and Sales Geography:

  • B2B: Direct sales to Internet service providers (ISP) and OTT services.

  • B2C: Retail electronics chains and marketplaces.

  • Geography: Ukraine, Europe, America.

Target Audience Profile:

  1. B2B: Owners and technical directors of Internet service providers, procurement department heads. Values: reliability, customization flexibility, technical support.
  2. B2C: Users who want to turn a regular TV into a Smart TV. Values: ease of use, speed, modern design, price.

Existing or Expected Positioning: "Simple solutions for complex tasks". inext is a reliable technological bridge between content and viewers, making complex technologies accessible.

Closest Competitors: Infomir (MAG), Nokia, Strong, Xiaomi (in the retail segment).

Company's Key Competitive Advantages: Own expertise in software development, high adaptability to client needs, stability of supplies, and time-tested hardware quality.


Visual Concept

Is the logo used in a two- or three-language version? 2D.

When developing the corporate identity, should the basic colors of the logo be used or can the color palette be expanded? It is preferable to maintain heritage, but we are open to expanding the palette (accent colors for different product lines) and modern rethinking of the main colors.

What image of the company should be conveyed through the corporate identity?

  • Strength, stability of the company

  • Dynamics, forward movement

  • Modernity, innovation


List of Media for Development

What media of corporate identity need to be developed? * Business card (corporate and personal)

  • Business card

  • Google Slides presentation templates (title page, divider, slide with graphs, final slide)

  • Notebook

  • Pen

  • Badge

  • Letterhead (digital and for print)

  • Layouts for digital advertising and social media


Technical Requirements and Submission

In what form would you like to receive the output material?

  • Vector formats (AI, EPS, PDF) for print.

  • Raster formats with a transparent background (PNG) for web use.

  • Short Brand Guide (guidelines for using colors, fonts, and logo).


Important

Additional Information: The style should be "clean", technological, and easily scalable. It is important that it looks equally good on a tiny sticker on the set-top box case and on a large stand at an international exhibition.

Important for Design: In the future, we plan a complete update of the website and the development of new packaging design for the next STB models. Therefore, the updated corporate identity should be universal, foresee convenient use in the digital environment, and easily adapt to any new physical media.
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