Purpose of developing the label:
For a fast food product "baguette with filling"
Product description for which the label development is required:
Wheat bun with fillings (ham, salami, cheese)
Company name:
Galician Baker
Company's line of business:
Bakery
Description of product/service categories:
Fast food (cheap snack)
Distribution channels and sales geography:
Retail outlets
Target audience profile:
Students, schoolchildren, young people, builders, drivers, etc.
Existing or proposed positioning:
Economy segment (quick and inexpensive snack)
Closest competitors:
TM Hama
Main competitive advantages of the company/product:
quality and service
Brand name on the product:
"Faina Khavka"
Product price segment:
economy
Duration of the product's presence in the market:
one year
Advantages of your product:
tasty
What benefits does the product offer?
cheap and tasty
Is the label being created for the first time or do you want to update an existing one? (attach an image of the current label)
for the first time
If the label is being developed for a specific packaging format, specify the label dimensions:
10.5 by 7 cm
If a label template is being developed, list the formats to which the design concept will subsequently apply:
the line consists of 7 positions
Formulate the main task of the label design:
attract attention to the product
Style in which the label should be executed:
the one that will be perceived by the target audience
Basic colors:
no specific binding
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?
no
In what format do you want to receive the source material?
I will clarify with the printers
Provide any additional information you consider important.
Main competitor TM Hama https://gamabc.com.ua/ru/bagetys
the product will be packaged in transparent packaging
