Contest translated automatically. Log in or register, to view the original

Company Name: Saladovy


Company Activity: Production and sale of ready-made products (main courses, breakfasts, lunches)


Product / Service Description: Ready frozen main courses, breakfasts, snacks, chilled salads and appetizers


Distribution Channels and Sales Geography: Moscow


Target Audience Profile: Target audience 16-45+, students, employees of nearby offices, stores, local residents who do not have time to cook.


Existing or Proposed Positioning: Tasty lifestyle (our registered slogan), excellent quality at the most optimal price, mid-range segment.


Closest Competitors: only indirect (GrowFood, Mealty, Level Kitchen, VkusVill, etc.)


Main Competitive Advantages: Convenient aluminum packaging that can be used to heat the product, very large assortment (100+ items), can be stored for a long time (shock freezing allows extending the product's shelf life without preservatives up to 30 days.)


Do you have a logo, corporate identity? yes, attached


Is it necessary to use them in the design of the leaflet / flyer? yes


Specify the format of the leaflet / flyer: A6 Flyer


Should the layout be single-sided or double-sided? double-sided


What type of leaflet / flyer should it be:

  • image-based
  • advertising
  • informational
  • reflecting consumer pain


Contact information to be included on the flyer:

  • Saladovy store
  • slogan - tasty lifestyle
  • address - Milashenko 7k1
  • Map with geolocation


What should be emphasized?

The flyer should make it clear to potential buyers that they will find the solution to their pain with us. The main list of pain points: time spent cooking various dishes themselves, inconvenient to take to work, no time to cook. A flashy style with 35 colors should not be used; the emphasis should be maximally placed on the main keys of the advertising leaflet and product photo (the product photo can be any ready meal in a rectangular aluminum tray).


Are there mandatory graphic and text elements to be used? yes


Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg, etc. format or do they need to be developed? yes


Show a few successful examples of leaflets / flyers in your opinion:

http://joxi.ru/LmGoy6Dhwob9xm 

http://joxi.ru/DmBjJoDtJMPYKm 

http://joxi.ru/5md6zbMt3y1OyA 

http://joxi.ru/v298OMlCZoQKqm


Specify what you like about their design: No "clutter," connection of related products, conveying the atmosphere of the product.


Show unsuccessful examples:

http://joxi.ru/823XL7pC9xKklA 

http://joxi.ru/5md6zbMt3y1lPA


What should not be used when developing the design? Paid content, too many colors, a bunch of different fonts, and clutter of objects.


In what format should the source files be provided? For further printing in the printing house


Provide any additional information you consider important.

Use only free stock content

http://joxi.ru/KAxqYP9TZPq5vr - example of trays in which the products are delivered


What information should be on the leaflet:

Information about the official opening of the store on October 25

List the assortment of ready meals - breakfasts, lunches, snacks, coffee to go

Information about the promotion 2+1 - buy any two ready meals and get the third one for free (promotion conditions to be indicated below or on the reverse side - the promotion is valid from 24.10 to 07.10 upon presentation of this leaflet).

Product advantages, emphasizing consumer pain points

Logo "Saladovy" in the archive attached
Updates
Update #1

Dear participants of the competition, the winner has already been determined, thank you all for participating!

 Log in or register, to view the original
21 October 2019, 14:02
Applications1