Competition: modern website for selling ready-made saunas

Company Name: GREUS

Company Activity: Sale of ready-made saunas and sauna barrels for end customers.

Product/Service Description: Ready-made saunas and sauna barrels "turnkey" (for home, cottage, garden). Delivery, installation, consultations.

Distribution Channels and Sales Geography: Online store, showroom in Prague. Geography: Czech Republic, Slovakia, Poland.

Target Audience Profile:

• Private buyers aged 30–55 (families, homeowners, owners of summer cottages).

• People with medium and high income who want wellness solutions at home.

• Additionally: owners of small hotels, guesthouses, spa areas.

Existing or Likely Positioning: A modern and reliable brand of ready-made saunas in the mid and premium segment.

Closest Competitors: sauna.cz, saunadum.cz, caprasaunas.com.

Main Competitive Advantages of the Company/Product/Service:

• Ready-made "turnkey" solution (minimum effort for the buyer).

• Stylish modern design of saunas.

• Fast delivery and installation.

• Quality materials and durability.

• Consultations and customer support.

What type of website do you need?

• online store
• showcase website

What is the purpose of creating the website?

• information about the company and the product
• sale of the entire product range

Do you have a corporate style, logo, slogan? Corporate style is in development. Designers can use any materials in the competition. Exact colors, logo, and elements will be provided to the selected contractor.

How do you envision the website title (description)? GREUS — ready-made saunas and sauna barrels for your home

Do you have preferences regarding the color scheme of the website? Light execution with accents in shades of orange and dark gray (close to black).

In what style do you want to see the website?

• strict minimalism
• image, status
• modern
• technological

What information do you want to place on the website?

• Catalog of ready-made saunas and barrels

• Details about the configuration and advantages

• Photos and specifications of models

• Payment and delivery

• Customer reviews

• Contacts

Website Structure – Main Sections and Subsections of the Website:

• home page
• about the company
• blog
• product catalog
• payment and delivery
• contacts
• Product card

Are there any requirements and wishes regarding the website navigation? Simple and intuitive. Main categories should be accessible in the top menu. Adaptability for mobile devices.

What information from the website will be of primary interest to visitors: contact information, list of services/products, prices, company/industry news, or other?

• Photos and prices of ready-made saunas

• Delivery and installation conditions

• Contacts

Are there any requirements for the presence of advertising objects on the website (banners, partner logos, advertisements, etc.)? Possible placement of partner brand logos.

Provide examples of websites you like. What exactly did you like in terms of design and usability (please provide links and comments)?

• anderskafka.cz/eshop – like the structure of the home page (but do not like the product cards).

• caprasaunas.com/product/uku-nordic-spruce-sauna-2-3m-7-5ft-4-6-persons/ – the product card is closer to our vision (but needs refinement).

Provide any additional information you consider important.

At the competition stage, it is necessary to prepare sketches of three pages (home, product card, contacts). The format can be any (Figma, JPG, PNG, PDF) — we need to see the vision of the structure and style of the website.
Competition budget: $310 (reward for the winner for the competition work).
After the competition, the selected designer will receive an order for the full design of the website (8–12 pages + UI-kit), with a separate budget to be agreed upon additionally.