It is necessary to come up with a name for the company / website for the design and construction of cottages.

1. The name should mean something (emotional tone, associations), but most likely it will be a non-existent word
2. It must be available in the .RU domain zone
3. Easily readable in both Cyrillic and Latin letters

Wishes:

1. As short as possible
2. Consists of understandable roots for a Russian person

Example: Network of Italian dry cleaners -  POSTIRALLA

If you happen to find a unique phrase that explains the activity, it will be a victory. It will be paid separately. 

For example, sales bureau (like a design bureau) but they build sales departments. Or in our case - cottage atelier.

Company Information:

The company designs and builds. The cost of cottages ranges from 50 to 100 million rubles (from 700,000 dollars)

They operate in St. Petersburg and the Leningrad region. Maybe in the future Moscow

The load-bearing structure is made of wood. Externally, the house can have any finish, including stone. The design is modern. 

The name can be based on positive associations

1.  the soul, spirits in housing. 
2. Family, joy, neighbors
3. Luxury, achievements, luxury. Aladdin, sultan, prince of Persia, counts,  (European and Eastern titles) / 
4. Forests, oaks, cedars / taiga,  - something remote from humanity
5. Scandinavia and Finns (here the wood is good and maximum naturalness)
6. den, cave, nest - something cozy and personal
7. Protection, safety, fortress
8. Nano, technological
9. Words related to abundance. 
10. Try associations from movies and cartoons, works about treasures, shelters, travel, maximum closeness to nature, wildlife

The name can be based on competitive advantages

1. Smart, modern and technological: 
   1. The latest architectural forms and engineering
   2. Thoughtful design for comfortable living
2. Very cool team: 
   1. Architect from a European design school, 
   2. Finnish supervision
   3. Experienced builder with a modern team with skilled hands
3. You will get more than you invest 
   1. We build houses that appreciate - a house is a successful investment
   2. We build not just a house, but a comfortable living environment (including landscape, communications, and space ergonomics)
4. Individual approach 
   1. No more than five projects at the same time
   2. The owner manages each project
   3. We manage no more than 5 projects simultaneously
5. Quality: 
   1. Only quality raw materials and materials 
   2. Beam and timber only of export quality
   3. Minimal markup - due to team optimization and the owner's participation in all projects. 
6. Comfort of cooperation:  
   1. We respond to the client  at any time, 
   2. Stage-by-stage payment. 
   3. Good office. 
   4. Annual service packages for the house 
   5. High professionalism of employees at all stages (very cool team, each employee is a pearl bought for a high price)
   6. Minimal client involvement in the construction process (but full transparency)
7. Comprehensive approach:  House “turnkey” including furniture, appliances, and landscape design
8. Quality guarantees: 
   1. Only Russian teams, 
   2. Online video surveillance at the construction site
9. Add-ons: 
   1. Independent technical supervision (Finn), 
   2. Assistance in selecting a land plot according to the client's requirements
   3. Partnership program with leading brands, suppliers of materials

Marketing Information (will help):

Our target audience is a married couple, most often with children, from 30 years old with an average income of 1 million rubles/month for the family, on average two cars in the family, decisions are made by both genders. This is the end consumer of our product. 

But there are also intermediaries, who will also be our target audience - these are investors and designers.

Investor - owner of land plots/cottage settlements, wishing to receive additional income from the sale of land with a ready house. Age - from 30 years, entrepreneur

Designer, architect - intermediaries working in the premium segment and having the opportunity to recommend the developer to the client

Segmentation

Socio-economic:

1.     Premium class (from 1 million per month) – house construction

2.     Middle class – usually ready-made houses, due to the sale of already existing real estate (currently this product is absent, but we plan to start selling ready-made houses in the near future)

Geographic:

1.     St. Petersburg and Leningrad region – this is our main flow of clients

2.     Regions – construction only of large projects from 50 million. But we can offer design services from any amount.

3.     The situation when the consumer is interested in a wooden house 

The consumer is oriented towards the ecological and natural materials, status, association of wood with country recreation and coziness. Wood as a material is more likely to be chosen by women.

4.     The situation when choosing a contractor company?

By recommendations from acquaintances, designers they have already worked with, through internet searches – based on reviews on forums, YouTube channels, social networks, they pay attention to the appearance of the website, posted projects

5.     What is your unique selling proposition?

We have chosen the following points, but are not sure if they are correct. The full list is attached – the file “competitive advantages”

- no more than five projects at the same time

- all clients are managed by the company owner

- the possibility of ordering a house “turnkey” – including furniture, appliances, and landscape design

- Finnish technical supervision

6.     What messages does the seller, the company use to create the right image in the mind of the potential buyer

External attributes – a beautiful designer office, projects on the website, completed with maximum similarity to the photograph

In the process of communication

- identify the client's fears (if absent – create them) and then dispel them

7.     What preceding event occurs before signing the contract?

Meeting in the office and introduction to the company's employees (architect, etc.)