Creative for promoting promotional conditions (real estate)

Company Name: Residential Complex Orange Park

Company Activity: construction of residential real estate 

Product/Service Description: comfort+ class residential complex in the nearest suburb, 5 km from Kyiv

Distribution Channels and Sales Geography: sales office, Kyiv and region

Target Audience Profile: young couples aged 26-35 and families with children 

Existing or Proposed Positioning: comfort+ class housing, we offer residents more than comfort

Closest Competitors:  primary - Residential Complex Ozerne Hais Hatne, Residential Complex Evromisto, secondary - Residential Complex Kvartal Kryukivshchyna, Residential Complex Blagorod

Main Competitive Advantages of the Company: 

- high quality of construction work, finishing and equipment of "premium" standard

- unique architecture 

- European project format 

- adherence to promises, timely delivery of projects

- creative approach to the project and its promotion

Promoted Object (company, product category, product, service), its characteristics: 

Residential Complex Orange Park, class - comfort+

Promotion of purchase conditions - promotional offers:

1.  10% down payment

2.  installment plan for 60 months

Competitive Advantages (advertised properties / characteristics) of the promoted object:

- high quality of construction work (use of "premium" standard materials in finishing)

- unique architecture 

- European project format 

- adherence to promises, timely delivery of projects

- creative approach to the project

What should be depicted on the billboard, in what style should it be executed?

Mandatory message in the CREATIVE:
- Residential Complex "Orange Park" is a comfort class residential complex, so it is very important to convey the idea of comfort
- emphasis on very attractive conditions (10% down payment)

- it should be clear that it is about a residential complex/about an apartment offer

- it is preferable to use illustrated characters rather than real ones 

- the style should be close to the options in the attachment - and definitely a purple background according to the examples in the attachment

- the visual should be understandable (convey the main idea), clear and easy to read (10% prominently displayed and large)

Slogans: 
Catch Comfort (on the hook)! - the hook should not be written but visualized (that is, 10% on the hook - "great catch" 🙂)))

Or

Grab it while it's small!  (for example, hands squeezing 10% (compressing 10%), that is, grabbed and not letting go - chance caught in hands 🙂)))

It is possible to add an element of a house/apartment.

The character feels good and comfortable, he is completely satisfied, warm tones, happy emotions

Should there be any time limitations (promotion) on the billboard?

no, but the idea of the creative is to make the audience understand that the offer is limited ("Catch Comfort", "Grab it while it's small")

Do you have a corporate style, logo?

Yes

Will you provide graphic elements (logo, corporate style elements) in tiff, gif, ai, eps, cdr, jpg formats, or do they need to be developed?

Logos will be provided

Where will the billboard be placed (proximity to objects)?

in locations with the highest concentration of competitors

Please provide any additional information you consider important.

VERY MUCH NEED A MEGA-CREATIVE CREATIVE WITH A WOW EFFECT AND I WANT IT!

it will need to be adapted for banner advertising later