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Company Name: RCU (Repair and Construction Management). We create creatives in Ukrainian.

Website: https://rsu.ua


Landing page where traffic from creatives will go: https://rsu.ua/city-kiev/


Description of products/services: apartment repairs - 99% ONLY NEW BUILDINGS


Company's area of activity: apartment repairs, only new building repairs - premium segment


Distribution channels and sales geography: instagram


Target audience profile: 25-60, Odesa-Kyiv. Military, Sailors, IT specialists, Medicine, Businessmen, VIP segment.


Options for links on the banner, all options must fit into your creatives. Use your link alternately on each image.


1. 

Find out the cost of repairs in 1 minute

2.

Repair calculator

3.

Find out the cost of repairs

4. 

Find out the exact cost of repairs

5. 

Need repairs?

Find out the cost of repairs

6. 

How much does the repair cost?

Find out the cost 



Banner parameters. Circular Gallery.

1. Ad size: 1080x1080px

2. Style: RCU branded, visuals in the brand book + website + landing

3. Format: PNG

4. Example of current creative: https://prnt.sc/MoXLxkuW86OR, does not look good, cheap.

5. It would be great if the creative includes visual elements ( https://prnt.sc/u8RuCHpKNen- ), such as a calculator or mockup - what a person will receive after submitting a request. This works better. 

After submitting a request, the client downloads the calculator in EXCEL format, where by entering their area, the exact price will be immediately visible.

6. The advertising format will be a circular gallery - looks like this - https://prnt.sc/8ya0oAVryRBv

7. I want to see 5 girls + 1 boy = 6 creatives, each with its own message. Only these — https://prnt.sc/ezI8q6rblmTK


Files:

1. Employee photos

We use only these - https://prnt.sc/ezI8q6rblmTK, 1 creative, 1 employee, 1 message. A group photo can be used as the 7th creative.

https://drive.google.com/drive/folders/1MxgT0RoRIR9a5Aoax3KenGabwUGwWOy9?usp=share_link


2. Brand book: 

https://drive.google.com/drive/folders/11dI1MLqBUMUxGAhW3p2zkbPWub9u8hU-?usp=share_link



Please provide any additional information you consider important.  


I want to see creatives where in each creative there is our employee + each has its own message + so that the creatives look like a treat for VIPs, overall decent))


The main task of the creative is to attract the client's interest and make them click on it, the task of the creative — to transition to the landing page, to the next stage.