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A competition has been organized for naming and slogan for: a store


Company's area of activity:

The company owns stores selling draft drinks and snacks "Eternal Friday", in the summer a workshop for its own fish production was launched, and now a wide range of fish products is being introduced into these stores, transitioning from a beer store to a fish store (one could say a completely fish store with a small assortment of beer). At the same time, "Eternal Friday" is well-known in the city and should not be renamed; the name should be an addition so that the names "look good" together, and in the future, only fish stores will be opened under this name.  


Description of product/service categories: Fish and seafood


Distribution channels and sales geography: Stores in the city, advertising on Instagram


Target audience portrait: Everyone from 18 years old, even people over 60 years old.


Existing or proposed positioning: The largest selection of fish and seafood in the city, always fresh, prices from the manufacturer.


Closest competitors:

Amber, Sakhalin fish from Yuzhno-Sakhalinsk (internet)

Oceanbeer, Beerline from Yuzhno-Sakhalinsk (search in ints)


Main competitive advantages of the company:

Own production, prices from the manufacturer, wide assortment


Is there a creative concept (what should the name mean)?

Transition from positioning as a beer store to a fish store, the name should immediately convey that a wide range of fish is sold in addition to beer and drinks.


What should be reflected in the name?

  • uniqueness
  • creative approach
  • simplicity


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)?

Options with the name "Eternal Friday" are allowed


What words and phrases should be avoided?

Best, tasty, Sakhalin, local


Language of writing: Russian


Number of words in the name: one, maximum 2


Is trademark registration planned? No 



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