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Company Name: Tech Generation


Company Activity: A decentralized community on blockchain with its own cryptocurrency and a range of internal services that are part of a common ecosystem and interact with each other. 


Product / Service Description: To understand the basic concept of the project, it is essential to read https://docs.google.com/document/d/1Uh6UbussWmSyXYgD91obm5vSzgEYe9-s6YwDTlsCO5M/edit?usp=sharing

For a deeper understanding, I also recommend watching the video presentation (first read what is in the link, the text and video do not replace each other, but complement each other) https://www.youtube.com/watch?v=xQFbc2KOpic

and the Q&A block https://www.youtube.com/watch?v=6oN3wKGdOXU


Distribution Channels and Sales Geography: GEO: starting in Ukraine, then CIS and the whole world. Channels: all possible


Target Audience Profile: As broad as possible. Ages 18-65, from students to business representatives. Internal services can be interesting to literally everyone. Some want to buy verified, quality, and eco-friendly products profitably on the marketplace, some want to post useful content and receive rewards for their work, some want to invest in charity, and some are startups. For example, advocates of multi-level marketing receive an innovative tool where you do not pay for participation, but you are paid.


Closest Competitors: none


What is the goal of creating the landing page? Presentation of the project and services of its ecosystem


What information do you want to place on the website? See the prototype file


Do you have a corporate style, logo? Yes


Do you have preferences regarding the color scheme of the website? Shades of blue, purple, white. The same as currently on the website https://tech-generation.top 


In what style would you like to see the website?

  • creative
  • technological
  • modern
  • image, status


Main Task: complete redesign of the main page of the website https://tech-generation.top in the same color scheme for desktop, mobile, and tablet. The main version is for desktop, but overall the design should correctly adapt for mobile and tablet.

The website is a multi-page site, with additional info pages accessible from the main menu (also transition to them from the links More ->) and the main presentation page in the format of a landing page.


The PowerPoint prototype provides the main information, divided into slide screens. How to incorporate this information into the design is up to the designer. At the same time, the presentation of information on each screen should somehow differ, be diluted with thematic graphics, so that all screens are not clones of each other.
I expect graphic creativity

More details on the prototype:

1. Slides 1 and 2 are the same, this is the first screen. It shows that the main menu is dropdown, with additional sections and either a Login button or an avatar/name.
- The main top menu remains in the format as shown in the prototype.
- The side bar with numbers is not part of the design, it will be an external software navigation element for pages (place the bar in a separate layer in the design template)
- The blocks of images (marketplace, social network ...) will have a seamless transition across the page to the corresponding description screen, so they should intuitively hint that they are clickable


2. As a background for the first screen, there is a request to use the image (https://tech-generation.top/images/carousels/цу.png) in the same format as currently on the website. In the attached archives, see the source for processing. For the last screen, you can use this https://prnt.sc/pqkujx (attached in the archive)


3. Marketplace (https://tech-generation.market) - in the future, this will be a trading platform with a huge number of consumer goods and services of various directions, but since the concept of the community is based on environmental protection, try to graphically depict some trigger on the Marketplace presentation slide that would visually attract eco-product consumers to additionally draw the attention of this target audience.

Good luck to all participants!
Updates
Update #1

If during the development of the graphic template, the designer has thoughts/ideas on how to bring their creation to life and make a flat image a bit dynamic, they can describe and attach this concept to the competition work.

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6 November 2019, 12:13
Update #2

In the prototype, the presentation page of the cryptocurrency Generium goes as the second screen. If it is necessary to create a contrast between light and dark screens for the beauty of the design, this page can be moved down and placed after the presentation of the social network.
That is, it will look like this: Home - dark background, marketplace and social network - light background, Generium - dark background, charity and startups - light background, final screen with a call to action - dark background.

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12 November 2019, 10:07
Update #3

Due to the complexity of the competition and detailed explanations to the participants about what is liked and what is not, I am opening the works so that the participants can see the proposed options and come up with something new.

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14 November 2019, 20:25
Applications3
PPTX
Прототип Tech-Gen.pptx
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