Company Name: LLC "Olivia Mix"
Company Activity: Production of pasta and packaged flour
Product / Service Description:
1. Short-cut pasta group "B" extra class, packaging - 900g, 1 kg, 3 kg, 5 kg, assortment of 12 types, cooking resistance - up to 20 minutes, premium packaging, unconditional leader in price-quality ratio.
2. Premium wheat flour, excellent for both confectionery and bakery products, as well as for pizza, dumplings, lavash, because the flour has the best characteristics!
Distribution Channels and Sales Geography: Ivano-Frankivsk region
Target Audience Profile: The design is developed for our official representatives - food product distributors!, so they promote our products in their region, accordingly their potential clients are - food wholesalers, rural shops, canteens, retail outlets at food markets, etc.
Existing or Proposed Positioning: The product positions itself as a direct competitor to well-known brands, and it should compete with - quite affordable prices, the highest quality, and an attractive premium appearance!
Closest Competitors:
Main Competitive Advantages of the Company: The demand for pasta TM "Olivia Mix" is determined by the following factors:
• compliance of the product with state standards DSTU;
• competitive price and high quality of raw materials;
• maximum control at every stage of production;
• ecological purity of the product, absence of emulsifiers, harmful chemical additives, and colorants.
• cooking resistance of pasta exceeds the nominal cooking time by an order of magnitude, according to the recipe (nominal time from 3 to 5 minutes, TM Olivia Mix pasta can be boiled for up to 20 minutes until overcooked)
A wide range of TM "Olivia Mix" products is represented by 12 types of short-cut pasta.
Pasta packaging is available in 0.9, 1, 3, and 5 kg.
Promoted Object (company, product category, product, service), its description: specifically promoting products - pasta and packaged flour
Competitive Advantages (advertised properties / characteristics) of the promoted object:
• highest price-quality ratio (i.e., the client can resell with a high markup for themselves)
• premium class product
• highest characteristics of raw materials, premium appearance
• cooking resistance up to 20 minutes, in the case of pasta
• simultaneously excellent results for confectionery, bakery products, pizza, dumplings, lavash, in the case of pasta
What should be depicted on the billboard?
1. Packs of pasta in packaging - 0.9, 1, and 5 kg.
2. Packs of packaged flour in packaging - 1, 2, and 5 kg.
3. Brand logo
4. A catchy selling slogan or status line (only in Ukrainian)
5. You can freely use stock images (if needed, we will buy the original and provide it to you)
What style should the design be executed in?
- strict
- expensive
- creative
- premium
- overall, the billboard should look so that it is hard not to pay attention!
Should there be any time limitations (promotion) on the billboard? no
Do you have a corporate style, logo? there is a logo
Are there any mandatory graphic or text elements? (specify which and attach in tiff, gif, ai, eps, cdr, jpg or other format)
logo, brand slogan (premium class grocery), all packaging of promoted products, address and phone number of our clients (you can write arbitrary, we will say the real one at the end)
Where will the billboard be placed (adjacency of objects)? at the entrance to the city (photo attached)
Provide any additional information you consider important.
billboard size - 3m x 6m
for better illustration of product packaging at the final stage, we will provide the source files
all information must be in Ukrainian!
