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Company Name:  International Charitable Foundation "Health of the Ukrainian People" 


Company Activity:  Charitable Foundation


Description of Products / Services:  National program #SaveTheLimb, providing treatment for limb injuries, from evacuation to plates and implants, and training for doctors. We fight against amputations. 


Distribution Channels and Sales Geography:  Targeted advertising on social media, Ukraine


Target Audience Profile:  All conscious citizens who understand that a soldier cannot afford an operation costing from 20,000 to 200,000 UAH. 


Existing or Proposed Positioning:  The largest trauma program in Ukraine. 


Closest Competitors:  Direct competitors exist, but little is known about them as they operate either with one hospital or one doctor. There are large competitors in the field of prosthetics if the limb could not be saved, and despite the fact that the Ministry of Social Policy covers prosthetics, there are still organizations trying to raise funds for this, namely: Unbroken, Superhumans. There are also smaller competitors that are somehow related to medicine: Future for Ukraine. Interesting solutions for landing pages can also be found with the Red Cross of Ukraine. 


Main Competitive Advantages of the Company / Product / Service:  An expert council of over 100 of the best orthopedic trauma surgeons in the country, coverage of almost all regions. Full support for the injured, national consultations in complex cases. 


What is the goal of creating the landing page? 

  • increase sales volumes of a specific service / product


What information do you want to place on the website?  Information is provided in the presentation. 


Do you have a corporate style, logo?  No, there are preferences in colors (red and black) and there are some identity elements in the presentation. 


How do you see the website title (description)?  Support the fight against amputations. Fundraising for 15,000 operations within the #SaveTheLimb program (the description may be different) 


Do you have preferences regarding the color scheme of the website?  Red and black colors must be present


In what style would you like to see the website?

  • modern


What modules (blocks) do you want to see on the website?

  • website title, logo
  • block "Our Patients"
  • block "Patient Testimonials"
  • block "Partners"
  • block "Our Work Scheme"
  • block "Photo Catalog"


Contact information that needs to be placed on the website:


Company History, Experience, Orders:  The foundation has been operating since 2010, the main goal is the health of the Ukrainian people and reducing medical errors


Are there any reviews, acknowledgments, awards?  

We have received the highest award from the Association of Charitable Organizations of Ukraine for the second year in a row, namely 5 stars in the Charity Compass rating. There are many testimonials from treated wounded (video). 


Are there any promotions, discounts, bonuses planned?  no


Please provide any additional information you consider important.  

Link to the currently functioning landing page: https://houp.org/uk/medical_billion/

First of all, we are interested in the mobile version of the landing page, then the desktop. 

I am attaching the program presentation, based on which the landing blocks can be created (do not copy its structure completely) 
Applications1