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Company Name:  PLUM


Company Activity:  American medical clothing


Product/Service Description:  Medical suits, gowns, medical caps


Distribution Channels and Sales Geography:  Ukraine, Europe


Target Audience Profile:  Doctors aged 35-45 years


Existing or Proposed Positioning:  https://docs.google.com/document/d/13nzKREuoTnvobQV7UHruwRGytkCO3r-NWyMR7vVfgpI/edit?usp=sharing


Closest Competitors:  

FIGS, Cherokee, Greys Anatomy, Dickies

Main Competitive Advantages:  

Modern fabric 

What elements should the logo consist of? 

  • only original brand writing
  • only graphic element
  • brand writing and graphic element
  • considering all options

What word or phrase will be used in the logo?  

1. PLUM 

2. Another option with "medical wear"

Should the logo be bilingual or trilingual?  

No

If the company has a slogan or tagline that needs to be added to the logo?  

Slogan Smart fabric. Smart choice

What should be depicted in the logo?  

At your discretion

Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?

For the first time

Are there basic colors or a preferred color scheme?  

Not yet

What should the logo be like? 

  • simple, concise
  • minimalistic
  • monochrome (specify color)
  • bright
  • three-dimensional elements
  • carefully drawn images with detailed small elements, etc.
  • image-based, status-oriented
  • dynamic
  • modern
  • childish/cartoonish
  • abstract
  • technological

Which brand do you consider successful in this category of goods or services, and why?  

Like the FIGS brand Positioning of the brand

Although the logo itself is not very 

Are there any undesirable elements to use in the logo?  

No

In what format do you want to receive the source material?  

In AI, PDF, RAR

Please provide any additional information you consider important.  

This logo will be applied to suits and gowns, on the belt and labels.

It is very important that the logo looks good on the products. Example photos are attached below.
Applications3