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Company Name:  Komanda


Company Activity:  construction


Product/Service Description:  we provide a full range of construction services for premium projects (B2B). That is, offices, car showrooms, hotels, etc.


Distribution Channels: Our main distribution channels are websites with construction services, our team vans, website, Facebook, and Instagram


Sales Geography:  Poland


Target Audience Profile:  B2B, more specifically: development firms, investment firms, various other large companies and corporations that need to create a premium-level project.


Existing or Proposed Positioning:  We position ourselves as a company that performs premium segment construction and renovations for businesses. 


Closest Competitors:  Tetris DB (https://www.tetris-db.com/pl/)(this is still an international company, but if judged only on the Polish market, it fits), transtolbud (https://transtolbud.pl/)


Main Competitive Advantages:  competition attracts clients for construction by doing projects and design. We expect to offer such a service only in 1.5 years (when we finish building an office for our company).


What elements should the logo consist of? 

  • from a corporate writing and graphic element


What word or phrase will be used in the logo?  

Komanda


Should the logo be bilingual or trilingual?  

No 


If the company has a slogan or tagline that needs to be added to the logo?  

No


What should be depicted in the logo?  

To your imagination


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (in case of rebranding, add an image of the current logo) 

Rebranding, adding a photo of the full logo and the shortened version of the logo used as a favicon for the website or as an avatar for the Instagram profile)


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one).  

Not necessary


Are there basic colors or a preferred color scheme?  

Previously used yellow and orange,

the new logo may have yellow, may have red


What should the logo be like? 

  • simple, concise
  • minimalistic
  • bright
  • carefully drawn images with detailing of small details, etc.
  • image-based, status-oriented
  • modern


Which brand do you consider successful in this category of goods or services, and why?  

Tetris Poland, JLL, - Very concise logos that may only suit serious companies)


Are there any undesirable elements to use in the logo?  

I would not want there to be any construction elements.


In what format do you want to receive the source material?  

I need it in vector, png, and jpeg
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