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Company Name:  

AlpinAir


Company Activity:  

air conditioner manufacturer


Product/Service Description:  

air conditioners 


Distribution Channels and Sales Geography:  

sales across Ukraine, online store, marketplaces


Target Audience Profile:

  1. Retail: men, women aged 25-50 with average income, family people.  2. Customers of state facilities (procurement officers, chief engineers), 


Existing or Proposed Positioning:  

mainly household air conditioners, a small range of semi-industrial ones. 


Closest Competitors:  

Gree, midea, aux


What elements should the logo consist of 

  • brand writing and graphic element


What word or phrase will be used in the logo?  

AlpinAir (important two capital letters), unique writing.


What should be depicted in the logo?  

Flag of Switzerland


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? 

the logo is being created for the first time 


Are there basic colors or a preferred color scheme?  

Flag of Switzerland


What should the logo be like 

  • simple, concise
  • minimalistic
  • image-based, status-oriented
  • abstract
  • technological
  • no specific boundaries, the client sees it with the Swiss flag, but if there are other very good ideas, they are also welcome. 


Which brand do you consider successful in this category of goods or services, and why?  

no successful 


In what format do you want to receive the source material?  

png, jpeg, Vector
Updates
Update #1

We ask all participants to add visualization on the air conditioner. Thank you very much!

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9 August 2023, 14:54