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Contest task: Need to create a logo from scratch + branding for a language school:

  • logo/brand
  • design of a branded A5 workbook
  • design of a pen
  • t-shirt


An important point for us: the designer who develops the logo will subsequently also develop the website design (desktop + mobile version) for a separate budget of 13500 UAH (about $500). It is important for us that it is the same person. If you are not ready / do not know how to design a website, please do not send logos. 

The complete technical specification for this contest and the task for website design development: here. 


Requirements for participants:

  1. Knowledge of UI/UX.

  2. Participation in the ENTIRE project (logo + website design), not just in its first part.


Company name: NEW BRAIN newbrain.com.ua


Company activity: language school, development school


Description of products/services: online and offline language courses, school subjects, personal development


Distribution channels and sales geography: offline - website, Instagram, and local advertising in local FB groups, as well as street advertising - Irpin and nearby cities

online - Instagram, FB, Google - all of Ukraine, in the future other countries


Target audience portrait: English - children from 8 years old, teenagers, students, adults

Korean - fans of Korean culture, dramas, and pop groups, teenage girls and older

Japanese - fans of anime and Japanese culture, boys and girls, teenagers and older


Existing or proposed positioning: Personal development school


Closest competitors:


Main competitive advantages:

  • multilingualism

  • rare Eastern languages

  • author's training program

  • personal brand (Instagram blog) of the school director


What elements should the logo consist of (remove unnecessary items)? from original corporate writing or from corporate writing and a graphic element


What word or phrase will be used in the logo? NEW BRAIN


Should the logo be bilingual or trilingual? no


If the company has a slogan or status line that needs to be added to the logo? no


What should be depicted in the logo? something concise, simple, modern


Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)? for the first time


Are there basic colors or a preferred color scheme? no special preferences, but there should be a minimum of colors


What should the logo be like?

  • simple, concise

  • minimalistic

  • bright

  • dynamic

  • modern

  • technological


What brand do you consider successful in this category of goods or services, and why? 


Are there any undesirable elements for use in the logo? should not be childish 


In what format do you want to receive the source material? in standard formats for print and web design