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Company Name: 5D City


Company Activity: Manufacturing and selling products for placemaking, decorating urban streets


Product/Service Description:  Flag holders, + other projects for decorating urban streets.


Distribution Channels and Sales Geography: USA, Internet, active sales.


Target Audience Profile: City management, festival organizers.


Existing or Proposed Positioning:  positioning of urban public space as a safe and attractive place for walking, socializing, and active leisure, increasing foot traffic and enjoyment of urban neighborhoods.


Closest Competitors: http://www.streetscapes.biz/about-us.php


Main Competitive Advantages: small creative objects that are easy and quick to apply.


What elements should the logo consist of?

  • only original brand writing
  • only a graphic element
  • from brand writing and a graphic element
  • other (please specify)


What word or phrase will be used in the logo? 5D City


Should the logo be bilingual or trilingual? English


If the company has a slogan or tagline that needs to be added to the logo? 5D City + Small print - Do your city pretty, a logo is needed with it and without it.


What should be depicted in the logo?

At your discretion, it should symbolize active life in the city, urban development.


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? for the first time


Are there basic colors or a preferred color scheme? Preferences green, orange, yellow, black, at your discretion


What should the logo be like?

  • simple, concise
  • minimalistic
  • bright
  • image-based, status-oriented
  • dynamic
  • modern


What brand do you consider successful in this category of goods or services, and why?

http://www.streetscapes.biz/about-us.php

https://www.pps.org/projects


Are there any undesirable elements for use in the logo? no swirls


In what format do you want to receive the source material? anything that might be useful.. psd,png,jpeg 


Please provide any additional information you consider important.

attached files - approximately the style that is liked. With Kyiv being 7 hours ahead, I will be able to respond after 3 PM Kyiv time.
Updates
Update #1

I would like to see a readable title. Currently, Georgia Pro Black is used in presentations.

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22 November 2018, 17:27
Update #2

I am looking for a creative approach to the task, I would like to describe/encrypt people walking in the city, park, or symbolically depict the possibility and perspective (which is essentially what the 5th dimension is).

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22 November 2018, 19:59
Update #3

Additional options for creative ideas - the idea is to show in the logo that people are more important than cars for the development of the city. Urban improvement for people in all aspects - the attractiveness of sidewalks, benches, fountains, flower beds - what we are used to and do not notice)). In the USA, many streets are not designed for people, but created only for cars. You can also google symbols of probability, possibility, and prospects.

I will likely prefer - name + logo in line - on the right or left.

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22 November 2018, 22:10
Update #4

Conciseness will be a great advantage. Immediately no - a multitude of small details, pink and purple. Perhaps the logo will be applied to the products.

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23 November 2018, 17:38
Applications7