Logo for an internet marketing agency

Company Name: PROSUVER

From the Ukrainian word «просувати» - to promote.

Accordingly, the idea is that we help promote clients' websites to the TOP of search engines.

Promote – to advance, and prosuver – the one who promotes))

Company Activity:

SEO agency

Product/Service Description:

Website promotion in search engines. Audits. Consultations. Contextual and targeted advertising.

Distribution Channels and Sales Geography:

Ukraine, possibly EU

Target Audience Profile:

Business owners who have a website and want to promote it in search.

Existing or Likely Positioning:

If in one word – quality. And the logo should convey this.

There are many similar companies. Often they work with a conveyor approach. Many business owners have already been burned by this and are inherently suspicious.

We focus on quality, individual approach, transparency of work and calculations, and even correct mistakes after unsuccessful promotions by other specialists.

Accordingly, the logo should not be overloaded, should not have any intricate curls, swirls, many different elements, or be aggressive…

Clients are adult serious people running a business. They need simplicity (minimalism), clarity, memorability, creativity.

Closest Competitors:

https://seoprofy.ua/

https://seomarket.ua/

https://wedex.com.ua/

https://netpeak.ua/

There are many. If someone needs a more extensive list – write in private. I have selected about 20. Otherwise... you can open the rating of SEO companies in Ukraine and see them all.

Just don't look at them in terms of logos)) There are not many really good ones.

What elements should the logo consist of?

• only from the original corporate inscription – not sure, but possibly
• from the corporate inscription and a graphic element - preferable

It can be either the first or the second option.  But 90/10 that a logo plus a graphic element is needed. 

If there is a graphic element – it should be relatively simple.  Don't forget that we provide services for business owners. And some curls are unlikely to please them.

Here are examples from competitors that are not liked at all:

https://seotop.com.ua/ua/

https://seomarket.ua/

https://seo-studio.ua/

https://voll.com.ua/

https://site-ok.ua/

https://seo.ua/

https://odesseo.com.ua/

https://project-seo.net/

https://raskrutka.com.ua/

https://wedex.com.ua/ - too overloaded

I opened several random ones from the rating, not specifically looking for unsuccessful ones. But I think it will be more or less clear.

What is liked from logos that have a graphic element and text:

Indesit: https://logowik.com/indesit-vector-logo-979.html

Pepsi: https://assets.turbologo.ru/blog/ru/2019/12/18163226/logo-pepsi-2010-1600x1143.png

Beats headphones logo…

This again refers to the fact that if there is a graphic element, it should be as simple as possible and memorable at first glance. Not without exceptions, of course, so suggest, we will look.

And one more thing – the graphic element should be on the left. There can be options, but the point is that it should not be on the top or bottom. The header of the site will be narrow and vertically oriented logos will not fit.

What word or phrase will be used in the logo?

PROSUVER

Should the logo be bilingual or trilingual?

No.

Does the company have a slogan that needs to be added to the logo?

No.

What should be depicted in the logo?

The name of the agency or the name of the agency plus a graphic element (preferable).

Is the logo being created for the first time or has it existed before and is now being recreated – rebranding?

First time.

Are there any desired main colors? If so, which colors do you prefer? 

No, I am waiting for suggestions.

What should the logo be like? 

• simple, concise
• minimalistic
• image-based, status-oriented
• modern
• technological

Please provide any additional information you consider important. 

It is necessary to think about the font and color scheme. Color codes and font names are needed.

It would be good to have different visualizations.

In a neighboring competition, I came across this: https://freelancehunt.com/contest/logotip-alpinair/6480.html

Not my option)) But it is done visually. This is not mandatory, but sometimes it helps a lot to make a choice.

And an important point – after the logo, I will need to draw the design. If you draw not only logos but also complete designs – write about it (just not immediately in the response, this applies to those whose work will be rated 4 or 5). If the logo is really liked – we may immediately continue working on the site. You can't organize a competition there… But an individual order is possible.