Contest translated automatically. Log in or register, to view the original

Company Name:  Vesna Realty


Company Activity:  real estate agency


Product/Service Description:  main specialization - residential real estate (buying/selling/renting/investing) in the high price segment. Narrow geography of work - Manhattan, central New York City.


Distribution Channels and Sales Geography:  

Channels: website, social media, newsletters, etc. 

Geography is not limited - clients include both locals and visitors/investors from around the world. 


Target Audience Profile:  specializing in Manhattan - the most prestigious and expensive area of New York City. Minimum budget (if for buying/selling) - $500K. 


Existing or Proposed Positioning:  a small company like a "family office". No flow, individual work focused on results. Reliable experts oriented towards long-term cooperation.


Closest Competitors:  


Main Competitive Advantages:  

narrow territorial niche - only one area of the city

expertise - we know almost every house

long-term cooperation - we do not seek immediate profit, we build relationships for many years

availability and ease of communication. "expert on the phone" - you can call at any time and ask a question 


What elements should the logo consist of? 

  • most likely from a signature writing and a graphic element. But it is also possible to have just the signature writing


What word or phrase will be used in the logo?  

No requirements


Should the logo be bilingual or trilingual?  

English only


If the company has a slogan or tagline that needs to be added to the logo?  

No


What should be depicted in the logo?  

No requirements


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?

A new logo is needed


Are there basic colors or a preferred color scheme?  

No


What should the logo be like? 

  • simple, concise
  • minimalistic - possibly
  • monochrome - most likely yes. should look good in black and white
  • image-based, status-oriented
  • modern


What brand do you consider successful in this category of goods or services, and why?  

compass.com - simple, stylish, concise. An additional plus is the presence of a small logo - a circle with a line inside 

serhant.com - simple, stylish, concise


Are there any undesirable elements for use in the logo?  

Categorical no: house, building. No gold or other "luxurious" elements


Please provide any additional information you consider important.  

Based on the logo, the development of a corporate identity will also be needed

If there is little information in the description above - please contact and ask questions
Updates
Update #1

There is an idea to use drawings instead of photos (which is standard and already clichéd for real estate websites). Accordingly, the style of the logo should match a certain "drawn" quality.

Here is a draft of the desktop version of the site https://dmstasyuk.wixsite.com/my-site-1

The drawings will most likely be different; these sketches are used as an example.


 Log in or register, to view the original
9 May 2022, 20:14