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Company Name:  Value Moving


Company Activity: transportation, moving, short distance relocations


Description of Products/Services: transportation, moving, short distance relocations


Target Audience Profile:   absolutely everyone with an average or above income level


List of Closest Competitors:  none


Describe the Main Competitive Advantages:  cheaper but better than others


What word or phrase will serve as the logo? Value Moving


Should the logo be bilingual or trilingual? no


If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.  no


In what format do you want to receive the source materials?  Ai, EPS, PDF, PNG


Market History (consumer perception of the product, what you would like to move away from or add in the new design):  the company has just opened


Existing or Proposed Positioning:  cheaper but better


Distribution Channels and Sales Geography:

California and the rest of the USA accordingly


Content, Nature of the Logo and Brand Sign (functional, psychological, spiritual content that the brand should contain):  

The company is located in California, USA. The logo color should be in the shades of applications like Telegram, Skype, Messenger, all similar light tones. The image should be in the shape of a small moving truck, 26 feet (international truck), boxes in any form, boxes with a falling dollar, or something related to moving. In a minimalist, modern style, something very pleasant to the eye, like organic food, to convey that it is healthy and a cool lifestyle. The logo should not indicate that our services are expensive.


Associative Characteristics Most Suitable for the Logo: 

As soon as someone sees this logo, they should want to call the company, even if they do not know what this company is and whether they need a move at all.

Basic colors: see above


Are there any undesirable elements? If so, please specify: clean and without unnecessary elements


What logo (and/or trademark) do you consider successful in this category of goods or services, and why?  none


Is the logo being created for the first time or has it existed before and is currently being recreated? for the first time