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Company Name:  TIVAGENICS 


Company Activity:  production and sale of vitamins, sports nutrition, and dietary supplements


Product/Service Description:  Vitamins, dietary supplements, sports nutrition 


Distribution Channels and Sales Geography:  USA


Target Audience Profile:  40+


Existing or Proposed Positioning:  Premium products above the average price range


Closest Competitors:  Metagenics \ Pure Encapsulation \ Cymboitica


Main Competitive Advantages:  Product purity, single components, made in the USA


Should the logo be bilingual or trilingual?   - No 


If the company has a slogan or tagline that needs to be added to the logo?  - no (or your option if it really sounds cool and brief)


What should be depicted in the logo?  (laurel branches like in the old logo) I am attaching a file (optional)


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? - (rebranding)


Please indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one). - Open to suggestions but I am attaching a file with the old logo. 


Are there basic colors or a preferred color scheme?  yes, there are brand colors. 


What should the logo be like? 

  • simple, concise
  • minimalistic
  • carefully drawn images with detailed illustrations, etc.
  • image-based, status-oriented
  • modern
  • technological
  • Minimalistic, concise.  This is rebranding - so open to suggestions. 


In what format do you want to receive the source material?  (all commonly used formats jpeg \ png \ ai ) 


We sell dietary supplements, vitamins, and sports nutrition. Inspired by the simplicity of the Pure Encapsulation brand design and minimalism in general. 

The font should be serif. 


Appendix 1

Logo(new).png (313KB)


Updates
Update #1

let's consider the visual separation of the words TIVA and GENICS 

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4 January 2025, 23:14
Applications9