Company Name: Kassi
Company Activity: Sale and creation of women's handbags based on customer sketches
Product/Service Description: Sale and creation of women's handbags based on customer sketches.
Distribution Channels and Sales Geography: Online sales on all platforms with subsequent offline expansion. Ukraine
Target Audience Profile: Girls aged 23-45, of average and above-average income, who love fashion trends, follow fashion, and enjoy standing out.
Closest Competitors: Aiming to reach the level of recognition of global brands
Main Competitive Advantages: Creation of handbags based on customer sketches
What elements should the logo consist of?? graphic element or letters
What word or phrase will be used in the logo? Possible use of letters from the brand name
Should the logo be bilingual or trilingual? No
If the company has a slogan or tagline that needs to be added to the logo? No
What should be depicted in the logo? Symbol
Is the logo being created for the first time or is it being recreated (rebranding)? For the first time
Are there basic colors or a preferred color scheme? Black
What should the logo be like?
- simple, concise
- minimalistic
- monochrome (specify color) Black
- Status, image-oriented
What brand do you consider successful in this category of goods or services, and why?
Chanel, Fendi, LV, MK, Gucci (simple but memorable symbol)
Are there any undesirable elements for use in the logo? Swirls
Please provide any additional information you consider important.
It is preferable to have the ability to place the logo in a circle, square, and rectangle in the future. But it is not mandatory
