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Company Name: Kid star


Company Activity: wholesale and distribution of premium children's goods 


Target Audience Portrait: young people, corporate clients (companies), international partner companies 


What word or phrase will serve as the logo? 

KID STAR


Should the logo be bilingual or trilingual?

No, only the English name 


If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.

No, we will consider all suggestions


In what format do you want to receive the source materials?

in a format prepared for printing and further editing 


Existing or proposed positioning: the company's positioning should evoke trust and the desire to buy from this company (not an ordinary store) specifically a memorable large brand


Distribution channels and sales geography: all territory of Ukraine 

intermediary, retail stores, corporate clients


Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):

we do not consider multicolored children's designs with stars and suns, etc., we are more inclined towards a design that emphasizes strictness, simplicity, premium quality with hints of childhood or without them. But in general, we will consider all options


There should also be either a complete version or a short version for application on products (branding of supplied goods, boxes, products in the future) - so that it is recognizable.


Associative characteristics most suitable for the logo: cool, expensive, I want to buy here 


Base colors: we will consider all options


Are there any undesirable elements, if so – please specify: we will consider all options.


What logo (and/or trademark) do you consider successful in this category of goods or services, and why?

https://www.dodgeandburn.com/collections/men - as an option, I like this style

Or the European style of the logo as below for examples (not super options):

www.kiddimoto.co.uk 

http://babyhome.es 


Most likely so that it is easy to read and convenient for perception. European modern design. 


Is the logo being created for the first time or has it existed before and is currently being recreated?

for the first time 


In the future, after this work, a catalog will be needed and the design of price lists. This will be a separate topic for collaboration with the winner. 

Updates
Update #1

Supplement to the description that should be considered during development:

- European modern design (the first example that is not quite accurately represented in the description is just an example of European style (meaning without sunshine, flowers, teddy bears in the logo, etc.))

- readability convenience 

- the possibility of size transformation (since it will be applied to products including small sizes (stroller frames) - it should be suitable for this purpose)

- conciseness and straight shapes - as it should remain readable when sizes are reduced

- once again, we emphasize that we do not have children's clothing, but products for children (strollers, walkers, bottles, etc.) do not associate the logo with clothing

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26 October 2017, 1:17