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Company Name:  Skill Vision 


https://skillvision.eu (please make sure to check the website, as the interface will not change and the logo should harmoniously fit into the style and concept of the platform) 


Company Activity:  we are a company engaged in the sale of photo and video equipment, as well as various types of electric transport.


Product/Service Description:   On our website, you can find equipment for professional and amateur shooting. From next-generation video cameras to accessories. Also, unicycles and electric scooters.


Distribution Channels and Sales Geography:  the main communication and sales channel is the website. There are also social networks.
Sales market: European countries


Target Audience Profile: 

about 70% men and 30% women. Employees of the photo and video industry, IT specialists, company managers. 


Main segments: videographers, photographers, operators, bloggers, small business owners, editing directors, TV workers, IT specialists, managers.


Existing or Proposed Positioning:  

We are a company that cares not only about technical aspects but also about your needs, emotions, and development. Our team consists of the best consultants who will always help you choose what you need to buy, not what we need to sell. Our prices for equipment are always lower than competitors, and we care about the comfort of your development and creativity. That is why we position ourselves as those who do everything to ensure that you do not stand still but develop your skills and are not afraid to try new things. 

Top-notch equipment for every taste and budget, so you can enhance your skills in photo and video shooting. 

A wide range of electric transport, so you are always on the move and enjoy your rides. 


Closest Competitors:  https://en.vocas.nl ; https://www.cameranu.nl/nl; https://www.kamera-express.nl 


Main Competitive Advantages:  

  • Our products are always available on the European market, so you won't have to wait
  • Top-notch team of specialists 
  • Lowest prices among competitors


What word or phrase will be used in the logo?  

Skill Vision - company name

\\

SV - may be a shortened version for social networks


Should the logo be bilingual or trilingual?  

No, only in English


If the company has a slogan or status line that needs to be added to the logo?  

No need to add a slogan


Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)? (if rebranding, please add an image of the current logo) 

This logo is being created for the first time


Are there basic colors or a preferred color scheme?  

Yellow, white, black


What should the logo be like? 

We would like:

  • For the logo to convey elements of "growth," "movement," "development." (However, do not limit yourself to just arrows)) If you see this logo with other shapes or textures - welcome. We do not limit your creativity, and we even ENCOURAGE unconventional thinking)

  • For it to be executed in yellow-black / yellow-white colors (before starting work, please check the website where it will be placed to have an idea of the style, size, etc.) 

  • For the basis to be inspiring simplicity: minimalism and technology.
  • For the logo to be presented in two versions (for the website and social networks) or in one, but suitable for minimal icons. 


Are there any undesirable elements to use in the logo?  

Stop elements: 

  • Heavy/cartoonish fonts and elements. Everyone has different tastes, and we understand that, but if you also believe that less is more - then we equally understand the concept of "bad taste." Therefore, we ask you to make this logo with taste) 
  • Psychedelic techniques with inscriptions (for example, increasing the size of letters in the name to convey development - this is definitely a minus)
  • Outdated images of equipment: film cameras, flashes, etc. We are against "in-your-face" positioning; in my opinion, this approach has long exhausted itself, and people are looking for meanings in simple things. 


In what format do you want to receive the source material?  

We will discuss this personally with the winner