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Company Name:  

Tengebai.

Translation of the website name: «tenge» - currency, money; «bai» - rich, wealthy person.

Meaning: Tengebai – is the name of a man who has money; a person rich in tenge (money) (financial, cash, tengy). 

Tengebai is associated locally with a dear uncle (agashka) who has money, from whom one can borrow money until payday. That is, it is an abstract wealthy personality.


Company Activity:  

Attracting and online micro-lending to individuals who are citizens of Kazakhstan and residents.


Product/Service Description:  

Loans. The maximum loan amount is 145,000 KZT (340$) for a maximum term of no more than 45 calendar days without a loan processing fee and with the possibility of extending the loan term for up to 30 days.


Distribution Channels and Sales Geography:  

Kazakhstan: targeted advertising, contextual advertising, SEO, traffic purchase, etc. 


Target Audience Profile:  

Individuals. 52% women and 48% men aged 25 to 50 years (according to statistical data for 2020). There is no information on the national affiliation of clients in the statistical data. However, in practice, Kazakhs prevail. Other local nationalities are familiar with and understand the concepts of «yurt», «bowl», etc.


Existing or Proposed Positioning:  

A national credit company that provides loans to citizens of Kazakhstan and is close to the people. Addressing clients in a formal-friendly style. 


Closest Competitors: 

zaimer.kz  moneyman.kz  koke.kz

tengo.kz  dengiclick.kz  i-credit.kz

qanat.kz  tengeda.kz  kviku.kz

creditplus.kz  ccloan.kz  4slovo.kz 


Main Competitive Advantages:  

No collateral required, no insurance needed, no issuance fees, low interest rates on loans. 


What elements should the logo consist of (remove unnecessary items)? 

  • only a graphic element
  • from a brand name and a graphic element


What word or phrase will be used in the logo?  

Tengebai, Tengebai (can try all in uppercase or all in lowercase)


Should the logo be bilingual or trilingual?  

There can be an illustration + Russian writing, or an illustration + English word. 


If the company has a slogan or tagline that needs to be added to the logo?  

The logo can include the name in Russian and English. 


What should be depicted in the logo?  

It should contain the face of that very Tengebai.

image

image

Overall wish: to create a modern, stylish logo without detailed facial features, WITHOUT cartoonish characters, etc. 


Is the logo being created for the first time or has it existed before and is currently being redesigned (rebranding)? (if rebranding, add an image of the current logo) 

For the first time.


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).  

No.


Are there basic colors or a preferred color scheme?  

Described below in “what the logo should be like”. 

Also, the website will be green/beige/teal with yellow (in the colors of the Kazakhstan flag).


What should the logo be like (remove unnecessary items)? 

  • simple, concise
  • minimalistic
  • bright
  • three-dimensional elements
  • carefully drawn images with detailed small elements, etc.
  • image-based, status-oriented
  • dynamic
  • modern

Two versions of the logo can be made - monochrome and full color.  

Regarding minimalistic/careful drawing = EITHER/OR, do as you find more interesting.

The website will use colors of the natural background of local color (see online «Kok Zhailau», «Assy» as an example or in the photo http://prntscr.com/1arqfyp and with yurts in the background. Or the website should be designed with a background that evokes a desire to go on vacation or to nature, generally not stressful.


What brand do you consider successful in this category of goods or services, and why?  

https://www.koke.kz/ - resembles a national hero, but the cartoonish style spoils it. 

https://kviku.kz/ also has national color.

https://kaspi.kz/ is simply a national bank, almost without design. 


Are there any undesirable elements for use in the logo?  

Cartoonishness. 


In what format do you want to receive the source material?  

Vector. 


Use of a character

The character can convey something from the website pages, example form below. 

image


Provide any additional information you consider important.  

Tengebai. 


Additionally

Please attach the work in large size (screenshot below)

image
Updates
Update #1

I received at least 6 very good works, so it is extremely difficult to choose.

At the moment - I am surveying the target audience and will soon publish an update with the selected option, as well as describe who took 2nd to 6th place and why. 

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5 August 2021, 19:14
Update #2

Thank you all for participating and for your work.

It was incredibly cool to see so many interesting works and even harder to choose a winner. 

To be as close as possible to the target audience - we created several surveys, in which the chosen logo won. So, in fact, it was not me who chose, it was the people who chose. 


You asked to talk about other works, so here I am.

I can definitely say that the best works personally seemed to be:

- Petro Drulya. This is the most interesting first work that I saw http://prntscr.com/1mvo7ti

- Maxim Savelenko. He created a very charismatic character http://prntscr.com/1mvopw6

- Ksenia Survo. Among the minimalist ones, this is probably the ideal http://prntscr.com/1mvp2rk

- Vitaly Timofeev. Although Vitaly's logo violates one of my wishes - no "cartoonishness", it was very liked by the target audience, and I even thought for a while that his work might win http://prntscr.com/1mvpq5x

- Vitaliy Nov. Stylish and soulful, the only illustrator who made a smile and, what is much more important, it looks appropriate http://prntscr.com/1mvq2zf


Many other works I also liked, however, they had some often small moments that did not allow the work to "go" further. 

I wish everyone success, improvement, and I will be glad to see you in the next competitions :) 


P.S. Please, when placing the work in your portfolio - do not specify the name, "logo for a financial organization" will be enough. 

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11 August 2021, 17:44