Company Name:
GSMarena.lt
Website: https://gsmarena.lt/
Company Activity:
Sale of mobile phones online and offline (classic mobile phone stores)
Product/Service Description:
New or "almost new" (used in perfect condition) mobile phones, tablets, and related gadgets
Distribution Channels and Sales Geography:
99% sold in the company's home country, Lithuania
Target Audience Profile:
Classic consumers of this product. Some choose cheaper options, some prefer premium — the logo should fit equally well for all consumer groups
What elements should the logo consist of?
What word or phrase will be used in the logo?
Here are the main elements that may (or should...) be in the logo:
GMS ARENA . LT
Since the full name indicates the website address, it will definitely be useful not to miss this part of the logo's functionality
Does the company have a slogan or tagline that needs to be added to the logo?
Currently no, but there are plans (further upgrades are possible)
What should be depicted in the logo?
The main idea is to display the existing information in a readable format, but possibly (it depends on you) adding additional elements.
Here are the main elements that may (or should...) be in the logo:
GMS ARENA . LT
Possibly adding colors of the national flag, but since the focus is on monochrome, it depends on the specific idea.
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, please add an image of the current logo)
The current "logo" (quite old) is available on the company's website:
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).
Our website is very well known at home, in Lithuania. Moreover, the old (current) logo is essentially a stylized web address, so there is nothing particularly to preserve (and it is not needed)
!! this is not a rebranding - a completely new, fresh logo is needed
Are there basic colors or a preferred color scheme?
After long discussions, we concluded that the priority is for monochrome, or monochrome with a small, stylish color accent (for example, the main body of the logo is monochrome, and in the corner, for the flag of Lithuania and three dots in the color of the flag, and so on. Regarding the flag, these are just thoughts aloud - it depends more on you how the ideas can "work," seem acceptable.
Why monochrome? There are several reasons - not only is a logo needed, but stylish lightboxes for stores are also needed, and we do not want to make them in a banal format of a glowing box with a sticker on top. Monochrome with three-dimensional plastic (plexiglass) illuminated elements will look beautiful and stylish on lightboxes.
What should the logo be like?
An important point - the logo is needed in two main versions:
(1) Full-size, referencing the address and everything else listed in the task. The full size will also be used on a rectangular, elongated advertising banner/box for stores.
(2) A compact version that will fit into a rectangle, will be used for document printing, in emails, and so on. Here, it is up to your creative thought on how to retain a sufficient amount of useful information in a compact solution.
A more detailed possible application can be seen in the photo of the front part of a real store. The graphics in the sample are just an example, it is not a template for the task - the new logo should not correspond to what is seen in the example - we were just estimating sizes/proportions.
Additional Requirements:
What brand do you consider successful in this category of goods or services, and why?
From the perspective of the logo itself and also from the perspective of the tasks it should solve, the following brands can be mentioned:
Amazon, Apple, Nike, Adidas, Under Armor, The North Face, Samsung, Yahoo, YouTube, and so on and so forth 🙂
In what format do you want to receive the source material?
Vector
Provide any additional information you consider important.
I am available online 7 days a week and will gladly answer any questions
!! With the winner of the contest, further cooperation on brand style, banner design, and light boxes is possible.
