Company Name: Ferum
Company Activity: We are a service that allows you to assemble a computer online, a kind of constructor where the user can select the "hardware" for their PC based on a number of settings and purchase it from us.
Description of Products/Services: Our product is the service itself.
Distribution Channels and Sales Geography: CIS countries. Mainly - Ukraine.
Target Audience Profile:
1. Gamers. These are people aged 18 to 30, mostly men who are passionate about games and want to build a powerful computer for themselves.
2. System administrators as corporate clients. People who will use our product for more efficient and faster PC assembly in the office.
Closest Competitors:
http://supercomp.kiev.ua/?menu=100
https://hyperpc.ru/gaming-pc/configurator/unlimited/config-255653
https://edelws.ru/constructor/
Main Competitive Advantages:
We plan to make the constructor more user-friendly and provide the ability to compare prices.
What elements should the logo consist of?
At the freelancer's discretion
What word or phrase will be used in the logo?:
Ferum
Should the logo be bilingual or trilingual?
No
If the company has a slogan or tagline that needs to be added to the logo?
No
Is the logo being created for the first time or has it existed before and is now being recreated?
For the first time.
Are there basic colors or color preferences?
There are two options for color schemes:
Either orange or blue-red (#1f4ab2 , #f92248). The colors are presented as examples; the freelancer can suggest their own option.
Type of Presentation:
- Simplicity, conciseness
- Abstraction
In what format do you want to receive the source material?
AI + png in several colors. It would be great to see mockups.
Provide any additional information you consider important.
The logo should be minimalist.
