Company Name:
DSN Auto
D=Movement
S=Strength
N=Reliability
Company's Area of Activity:
Online store for selling auto parts
Description of Products/Services:
tires, wheels, batteries, auto electronics, oils, parts for domestic cars and foreign cars.
Target Audience Profile:
18-60 years old, mostly men, a small portion women
List the nearest competitors:
Describe the main competitive advantages:
low price, reliable delivery
What word or phrase will serve as the logo?
DSN Auto
Should the logo be bilingual or trilingual?
no
If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.
Movement. Strength. Reliability.
In what format do you want to receive the source materials?
hi res psd or vector (Adobe Illustrator)
Market History (consumer perception of the product, what you would like to move away from or add in the new design):
new store
Existing or proposed positioning:
online store for auto parts, tires, wheels
Distribution Channels and Sales Geography:
internet, outdoor advertising, video advertising, central Russia
Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):
needs to be an easily recognizable logo. easily readable. it is possible to use only stylized text without a trademark, but then an additional icon will be needed.
The logo will be used in three versions:
1. Full version "DSN Auto" (+ slogan)
2. Version without slogan
3. Mini version. Only "DSN"
Associative characteristics most suitable for the logo:
D=Movement (possible associations with tires/wheels)
S=Strength (possible associations with batteries)
N=Reliability (possible associations with car safety, anti-theft systems)
Basic Colors:
aggressive, solid colors.
Is the logo being created for the first time or has it existed before and is now being recreated?
for the first time
