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Company Name: BIGGG SALE


Company Activity:  sale of photo and video equipment


Description of Product/Service Categories:  the website offers equipment for professional and amateur shooting. From next-generation camcorders to accessories. 


Distribution Channels and Sales Geography:  the main communication channel is online. 

Website and Instagram. We are a company from Ukraine and deliver within its borders. 


Target Audience Profile:  about 70% men and 30% women. Workers in the photo and video industry. 

Main segments: videographers, photographers, operators, bloggers, small business owners, editing directors, TV workers.


Existing or Proposed Positioning:  

Communication message: Focus on your ideas and desires, and we will take care of the technical side.

Slogan: BIGGG SALE - focus on the main.


Main Competitive Advantages of the Company: the main advantage is the availability of equipment for both photographers and videographers. In the Ukrainian market, the main competitors focus on selling only one type of equipment. Also - quality service and consulting. Our sales managers are professional technicians in the field of shooting equipment and always help determine what is needed.

Main emotional advantages:

- We promote and encourage creativity in any form

- We conduct offline events for educational and developmental purposes

- We collaborate with bloggers

- We gather our community of like-minded individuals on social networks

- We know every product and are ready to assist customers from any field

Rational: we stand out among competitors with official distribution: Blackmagic Design, Sirui, Aputure, Moza, Laowa, Bestview, Accsoon, Portkeys, Viltrox, Comica, BOYA, Saramonic.

- Large warehouse, selection in stock

- Direct dealership with manufacturers

- The largest stock among other competitors


If the company has a slogan or status line that needs to be added to the logo?  

There is a slogan:
BIGGG SALE - focus on the main
(whether to use it or not is up to the designers. We see the integrity of its use only in the website version)

We would like to stick to basic colors (black, orange, white). BUT we are open to considering new color combinations. One of the main problems with our style is its outdatedness. 


  • It is important for us to adhere to the brand concept when creating its logo. Our brand is about simplifying life and work for people who need equipment, as we offer unobtrusive service, quick solutions, and loyal offers. This approach allows clients to focus on what matters: creativity, business, or other details. And we take care of the equipment and do not burden the client. Hence our slogan. «Focus on the main».


    Based on this information, we would like to build the logo.


In what format do you want to receive the source material?  

We would like to discuss this issue with the person with whom we will continue cooperation. 


Provide any additional information you consider important.

We prefer minimalist logos (meaning without burdensome cartoonish elements, bold or intricate fonts, or complex elements like film cameras, etc.).

The theme of focus, or rather the brand concept, should be reflected in the corporate style and logo.
I have attached a presentation with a description of the task in Ukrainian. It contains some of our references and vision for the logo.
Overall, we are open to discussion and questions. We wish everyone good luck and really want a modern visual for our company 🙂
Applications1