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Important preface.

Hello, friends!

 There is a website on Prom that has been operating for over 10 years. The website is successful, but there is an idea to launch another one with the same products, but on a different platform (Khorosho). The website on Prom has its own logo, corporate colors (light blue and yellow), but all of this is a bit outdated. The address of the existing website is dojdevik.com.ua

For the new website, there is

name: PARTYMALL

slogan: the holiday begins

The next step is the logo.

The logo for the new website can repeat the colors of the old one, but this is not mandatory


Company name:  partymall


Company's line of business:  

Wholesale trade of party goods


Description of products/services:  

balloons, cake candles, table setting, garlands, carnival products, soft toys, gift packaging, floral products


Distribution channels and sales geography:  

Sales are made through the website, geography - all of Ukraine


Target audience portrait:  

76.4% - women, 23.6% - men

Our customers are retail and wholesale online stores (including direct competitors), retail chains, cake shops, custom cake makers, stores with party goods, decorators, floral shops, end consumers who place orders for their celebrations (the last ones are the least profitable and most troublesome clients)


Existing or proposed positioning:  

Quality and affordable products for party decoration. 

Almost all products are "consumables," not the gift itself.


Closest competitors:  

https://avoska-7km.com/
https://balun.com.ua/

https://partystuff.ua/

https://partyson.ua/

https://sviatobum.ua/

https://svyatoopt.com.ua/


Main competitive advantages:  

  1. Our strong quality is a huge assortment (hence the name partymall) - in our store, you can find everything you need for organizing a celebration, a party supermarket. This can be played up.
  2. Our main advantage is the combination of products that we import from China, produce ourselves, and buy in Ukraine. A well-selected assortment and prices. You can find slightly cheaper on the market, but at the expense of variety. We do not like to do promotions, sales, or undercutting prices. We are expanding the assortment.


What elements should the logo consist of?

  • from a signature and a graphic element


What word or phrase will be used in the logo?  

PARTYMALL

Should the logo be bilingual or trilingual?  

no

If the company has a slogan or tagline that needs to be added to the logo?  

the holiday begins!  The logo should look equally good with and without the slogan

What should be depicted in the logo?  

something memorable, but please no balloons and confetti, this is a cliché that has become stale

Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)? (for rebranding, add an image of the current logo) 

for this website for the first time

Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).  

no

Are there basic colors or a preferred color scheme?  

The old website uses yellow and blue colors. 

It is preferable to keep this combination, but you can suggest your own, more modern option

What should the logo be like? 


  • A combination of recognizability, humor, easy perception, and at the same time understanding that this is a large wholesale company


What brand do you consider successful in this category of goods or services, and why?  

https://sharoff.ua/

Memorability, recognizability, conciseness, and Odessa humor in the name


Are there any undesirable elements for use in the logo?  

do not overload the logo with colors and information

In what format do you want to receive the source material?  

in formats necessary for further placement on the website, in printing, etc.

Provide any additional information you consider important.  

I seem to have covered everything needed. But if there are questions, write, and I will provide a detailed answer. I will include repeated questions in the contest description.