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Company name: fi-wall.com (Fine wallet)


Company activity: Electronic wallet.


Product/service description: 1. Acceptance of payments for websites using terminals and electronic money. 2. Payments from internet projects to individuals on bank cards and electronic money. 3. Electronic wallet for individuals for bonuses and promotional points.


Target audience portrait: Owners of internet projects and websites who want to organize the acceptance and payment of electronic money. Employees of payment systems. Individuals making purchases through terminals and the internet.


List the closest competitors: https://rbkmoney.ru/ leogaming.net


Describe the main competitive advantages: Wide capabilities of the electronic wallet. A large number of bonus programs. Simplicity and reliability.


What word or phrase will serve as the logo? fi-wall


Should the logo be bilingual or trilingual? Monolingual


If the company has a slogan or tagline that needs to be added to the logo, please specify it. No.


In what format do you want to receive the source materials? Image files in vectors (Adobe Illustrator or CorelDRAW). + png.


Market history (consumer perception of the product, what you would like to move away from or add in the new design): The company is entering the market with this product for the first time, and in the design, we would like to move away from bulkiness. The logo should be simple and light.


Existing or proposed positioning: A convenient payment tool that allows you to receive various bonus points when paying, discounts. The ability to pay for most global brands (games, communication, TV, websites, social networks).


Distribution channels and sales geography: CIS and Eastern Europe.


Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): Liked the "WALL-E" logo from Disney. The logo can be positioned as fi:

1. fine. Excellent.

2. fi. Fantastic.

3. finance. Financial.


Wall:

1. wallet. Wallet.

2. wall. Reliable.

Preferably nothing bulky. Something technological is acceptable.



Associative characteristics most suitable for the logo: Money, finance, payments. But it can also be without associations.


Basic colors: Red tones, this color is least used by payment systems. But not necessarily.


Are there any undesirable elements, if so, please specify them: No. But the word wall is preferably in text.


What logo (and/or trademark) do you consider successful in this category of goods or services, and why? No.


Is the logo being created for the first time or has it existed before and is now being recreated? For the first time.
Updates
Update #1

Thank you to all participants for the submitted works, there were many interesting ideas.

We selected by exception the 2 least interesting, about a hundred people participated in the selection. There are 3 candidates left and our investors will choose the winner. Once again, thank you all, we plan to continue placing orders here, inviting you to participate in future competitions.

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28 January 2016, 23:19