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Company Name:  UDEC,  www.udec.group 


Company Activity:  international engineering company (Architecture  Engineering and Construction industry)


Product/Service Description:  

UDEC is a global company in virtual design, engineering, and construction. We use the most innovative technologies for an engineering job. The firm’s services also include VDC, BIM Services, 3D Scanning, Virtual Reality, Augmented Reality, Scheduling, 4D, Software Development, and Digital Fabrication. The company works on the largest and most interesting projects in Ukraine and we have a lot of projects in Europe. Our team is made up of industry-leading professionals, designers, architects, engineers, and coders who have a passion for solving problems and a thirst for learning. We have digital experts in 4 different offices in Ukraine. We are changing the AEC industry. We are a creative, results-driven, and client-oriented team.


Distribution Channels and Sales Geography:  

Digital Marketing, UK, Europe, Ukraine


Target Audience Profile: B2B, large engineering and architectural companies in Europe and Ukraine.

Communications in the sales process through middle management and top managers. 


Existing or Proposed Positioning:  

not determined


Closest Competitors: www.viatechnik.com , bimservices.net 


Main Competitive Advantages: we do not consider it necessary to publicize 


What elements should the logo consist of? 

  • only original corporate writing
  • only a graphic element
  • from corporate writing and a graphic element


What word or phrase will be used in the logo? 

only the name UDEC can be used

or UDEC.GROUP with a reference to the website. Or UDEC group 


Should the logo be bilingual or trilingual?  no. Only English 


If the company has a slogan or tagline that needs to be added to the logo?   no


What should be depicted in the logo?  not determined


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, add an image of the current logo)  for the first time


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).  

no

Are there basic colors or a preferred color scheme?  

no

What should the logo be like? 

  • simple, concise
  • minimalistic
  • volumetric elements
  • carefully drawn images with detailing of small details, etc.
  • image-based, status-oriented
  • modern
  • technological


In what format do you want to receive the source material?  

in original graphic formats for the possibility of further transformation/changes, work on other identity elements.

Provide any additional information you consider important.  


Updates
Update #1

template elements in the form of gears, bolts, rulers, drafting tables, houses, and the like will definitely not fit in any manifestations. the logo should not indicate any narrow specialization of the company. look at the examples that we like. none of the logos directly indicate what exactly the company does

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3 March 2021, 23:05
Update #2

When searching for creativity, icons, and forms, it is better to refer to concepts such as Universe and Digital

Our name stands for Universal Digital Engineering Company. 

Less interesting are unambiguous references to engineering

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4 March 2021, 8:28
Update #3
4 March 2021, 8:31
Applications1