Logo for a famous music group.
Company name: FELIX SHINDER AND MONEY FORWARD
Company activity: music group
Product/service description: pop music, jazz, blues, Odessa songs
Distribution channels and sales geography:
Ukraine, CIS countries, foreign countries (Germany, France, Netherlands, USA, Israel...)
Target audience portrait:
Wide.
Existing or proposed positioning:
Felix Shinder and Money Forward - a music group of Ukrainian scale, regularly performing abroad. The main repertoire - Odessa songs.
Proposed style - Odessa cabaret, gangster elegant expensive style, Gatsby, cinema, Odessa courtyard, strictness and subtle humor.
Attributes present at concerts - hat, suits, accordion, elements of blues, humor.
What elements should the logo consist of?
- only original brand writing
- only graphic element
- from brand writing and graphic element
In the future, we want to develop an animated version of the logo.
What word or phrase will be used in the logo?
Felix Shinder and Money Forward
Should the logo be bilingual or trilingual?
Yes, Russian and English
If the company has a slogan or status line that needs to be added to the logo?
No
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (in case of rebranding, add an image of the current logo)
Rebranding. The new logo must not resemble the old one, it should look more expensive and prestigious.
Indicate if it is necessary to maintain continuity of the logo (the new logo recognizes features of the previous one).
No
Are there basic colors or preferred color schemes?
No, originality of the proposed options is highly welcomed.
What should the logo be like?
- original and memorable
- branded
- image-based, prestigious
- dynamic
- fashionable
- with a visual picture or character
- possibly with subtle humor
Which brand do you consider successful in this category of goods or services, and why?
Rolling Stones - a bright memorable logo, the symbolism does not reflect the name of the group but its emotional subtext.
Are there undesirable elements for use in the logo?
Curly fonts, icons of cigars/cigarettes/dollars
Do not use stock images or template fonts (the logo must be original and hand-drawn)
In what format do you want to receive the source material?
In raster formats, vector. All formats for using the logo on various surfaces (boards, citylights, t-shirts, music albums, posters, brochures...)
Provide any additional information you consider important.
The logo must be original and very memorable.
It can be playful or with subtle humor. An interesting memorable visual element must be present. Ideally, it should not literally reflect the name of the group (originality is welcomed).
Do not use stock images or template fonts (the logo must be original and hand-drawn)
Something original and very memorable - this is our main criterion
We guarantee further cooperation with the winner on the corporate identity.
You will also find attached several photos of the group, for a general understanding of the style.
Thank you all
We look forward to your options
