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Company Name: Farm

Business Activity: Healthy food delivery service.

Product/Service Description: This is food that is balanced in energy value, balance, contains no preservatives, fresh products (this is not necessarily only fruits, but also side dishes, meat, vegetables).

Target Audience Portrait: Everyone who wants to eat healthily, maintain weight, lose weight, gain weight, or simply enjoy delicious food.

Closest Competitors:

levelkitchen.com
eatandtrain.ru
smart-food.su
justfood.pro

Describe the main competitive advantages: Almost everything is the same as competitors, only this service is being created from scratch and operates in another city where there is no similar healthy food delivery service. There are no direct competitors.

Slogan or tagline to be added to the logo, if available, please specify: simply "Farm", or the phrase "Healthy Food" can be added to it.

Content, character of the logo and brand sign (functional, psychological, spiritual content that the brand should contain):
We want to move away from banality. The font should be designed from scratch, have some unique feature, be light and, most importantly, STYLISH, NOT BORING. The client should want to stick a sticker on their car, photograph the products with this logo, and post them on social media. The logo should be recognizable and memorable. Farm is the name of the product (healthy food delivery service) and is not associated with a farm of animals. An unconventional approach and creativity are encouraged.

Basic Colors: Mostly suitable for black color (80% of printed materials in black and 20% in white). Printing on black kraft bags, black food trays.

In the end, we want a creative logo that the client will want to purchase as a car sticker, photograph it, and post it on Instagram and social media as a stylish element, brand.

Logo example in the file.

For inspiration https://logobaker.ru/vkusnoe

Applications1