Company Name: myWhy
Company Activity: production of educational toys and literature for children
Product / Service Description: children's developmental toys
Distribution Channels and Sales Geography: currently - Ukraine
Target Audience Profile: children aged 2 to 8 years and their parents, as well as grandparents buying products as gifts
Main Competitive Advantages: creative approach, interesting ideas, toys made with love for children
What elements should the logo consist of?
- only original brand writing
- brand writing and graphic element
What word or phrase will be used in the logo? myWhy
Should the logo be bilingual or trilingual? no, only English myWhy
If the company has a slogan or tagline that needs to be added to the logo? Children are our everything
What should be depicted in the logo? we are considering your options
Is this the first time the logo is being created or has it existed before and is currently being redesigned (rebranding)? for the first time
Are there basic colors or a preferred color scheme? the color scheme is not dark (without using predominantly dark colors: black, dark blue, dark brown...)
What should the logo be like?
- simple, concise
- minimalistic
- bright
- three-dimensional elements
- carefully drawn images with detailed illustrations, etc.
- modern
- childlike / cartoonish
Are there any undesirable elements to use in the logo? I would not like the logo to be banal
In what format do you want to receive the source material? formats for further use psd, ai
Provide any additional information you consider important.
I would like the logo to be simple, understandable for both children and adults, and definitely memorable.
I have made a selection of some logos from the internet that I like the most. For example, I like the logo with the sheep for its minimalism or the artistic depiction of foxes on another logo. I like the idea of a logo with a tent from a book (most products will be related to books or reading). I like the idea with two bears for its minimalism, but I am concerned about possible comments from people about the family being incomplete or something similar.
In short, I want something minimalistic, related to childhood, a child.
