Company Name: UM Baltic
Company Activity: metal processing, manufacturing of metal structures and parts of any complexity, including welding, assembly, bending, cutting, shot blasting, painting, etc.
Description of products/services: a full range of parts for the construction of tanks (with volumes up to 50,000 cubic meters), silos.
Target Audience Profile: European and global engineering companies involved in the implementation of projects for the assembly of containers.
Describe the main competitive advantages: A wide range of metal processing services, good geographical location, inexpensive logistics.
What word or phrase will serve as the logo? UM Baltic. It stands for: U (Upgrade Energy official site) M (Madesta official site) Baltic (geographical reference of the company - Riga)
In what format do you want to receive the source materials? Any convenient format - pdf, jpeg, others.
Market history (consumer perception of the product, what you would like to move away from or add in the new design): The company itself is new: it was established in early 2017 based on an existing production facility. The founders are companies with a history and many years of experience in the field of metal processing and engineering. Products released under the specified brands are characterized by high quality, competitive pricing, adherence to delivery deadlines, and creative solutions.
Distribution channels and sales geography: EU and worldwide.
Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): The logo should evoke associations with the corporate styles of the two founding companies. It should definitely be simple for better memorability and correspond to the company's activities.
Base colors: One of the logo ideas - corporate font, U - gray color (Upgrade logo), M - blue color (Madesta logo), B - red color of the Latvian flag.
Which logo (and/or trademark) do you consider successful in this category of goods or services, and why? Almost all logos of leading companies (including our clients): siemens, general electric, vestas, arcelor, and others.
Is the logo being created for the first time or has it existed before and is now being recreated? It is being created for the first time.
