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Company Name:  ALANTON 


Company Activity:  Design and production of carbon plastic products for tuning the interiors and exteriors of premium cars


Product/Service Description:  A complete tuning package (exhaust system, upholstery, etc.). Small series and individual approach possible. Own design and engineering solutions are used


Distribution Channels and Sales Geography:  Dealer networks.  Countries of Europe, UAE


Target Audience Profile:  Men, 20-60 years old. Topics: cars, racing, sports, car tuning


Existing or Proposed Positioning: Individual and exclusive approach to each client. Premium quality, attention to detail   


Closest Competitors:   https://www.abt-sportsline.com/tuning 

   https://www.mansory.com/ 

   https://www.brabus.com/en    


Main Competitive Advantages: 

 1. Quality of parts (handmade, «We make for ourselves») 

 2. Closed process (from idea to installation of the part)

 3. Full quality control

 4. Quality-price 

 5. Creation of a unique explosive product («We do not copy»)

 6. Scalable production to meet deadlines


What elements should the logo consist of? 

  • only a graphic element


What word or phrase will be used in the logo?  

The word Alanton can be incorporated.     


Should the logo be bilingual or trilingual?  

Only English    


If the company has a slogan or tagline that needs to be added to the logo?  

Two versions are needed: 

With the tagline Think Black, Go Carbon and without the tagline    


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?

Being created for the first time


Indicate if it is necessary to maintain continuity of the logo (features of the previous one are recognizable in the new logo).  

No


Are there basic colors or a preferred color scheme?  

No


What should the logo be like? 

  • simple, concise
  • minimalistic
  • image-oriented, status-oriented
  • dynamic
  • modern


Are there any undesirable elements to be used in the logo?  

No


In what format do you want to receive the source material?  

Vector format AI, PDF
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