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Company Name: 

European Roadtrip or European Roadtrips (since it is unknown which domain option will be chosen, two variants are needed, one without -s and one with -s at the end of the word).


Company Activity: 

Car travel


Product/Service Description: 

Car tours in Europe


Distribution Channels and Sales Geography: 

Channels: own website, Facebook, Instagram, YouTube. 
Sales Geography: Worldwide


Target Audience Profile: 

People who love to travel comfortably, aged 18 to 60


Existing or Likely Positioning: 

New business

Closest Competitors: 


Key Competitive Advantages of the Company/Product/Service: 

Car tours in Europe


What elements should the logo consist of? 

  • Honestly, if I knew the answer, I would just order the design from a designer, not hold a contest.
    I am holding a contest because I want ideas from you.
    I know that it MAY include an icon of some car, possibly a road with a car on it, possibly markers of route points, such points with flags, and together with them the name of the company European Roadtrips.
    But combine it in a way that is harmonious.


What word or phrase will be used in the logo? 

European Roadtrips or European Roadtrip, since it is unknown which domain option will be chosen in the end, two variants are needed, one without -s and one with -s at the end of the word.
Therefore, we first develop the logo European Roadtrips, and after winning the contest, when packaging the files, it will be necessary to save 2 variants of the logo: first with -s, and then remove the letter -s and save a third variant simply as European Roadtrip.


Does the company have a slogan that needs to be added to the logo? 

No


What should be depicted in the logo? 

I know that it MAY include an icon of some car, possibly a road with a car on it, possibly markers of route points with lines, and together with them the name of the company.
But combine it in a way that is harmonious.


Is the logo being created for the first time or has it existed before and is currently being recreated – rebranding?

For the first time.


Are there preferred main colors? If so, which colors do you prefer? 

Definitely not pure black, not gray, not pink.

I prefer a combination of different bright colors.

What should the logo be like? 

  • bright
  • carefully depicted images with fine details
  • image-based, status-oriented
  • dynamic
  • modern
  • abstract
  • technological
  • interesting
  • characterizing car travel

The logo should be universal for use on various platforms: clothing, accessories, website, marketing materials.

In what format do you wish to receive the output material? 

2 variants of the logo: European Roadtrip and European Roadtrips I wish to receive in:

  • Vector formats;
  • Raster formats (PNG, JPEG);
  • and all source files of both logo variants.


I kindly ask the contest participants not to make their works private, and everyone who sees this contest to vote "like" for the work they like.
Updates
Update #1

There was a mistake in the project description here:

"So first we develop the logo for European Roadtrips, and after winning the competition, when packaging the files, we need to save 2 versions of the logo: first with -s, and then remove the letter -s and save the third version simply as European Roadtrip."

And to avoid any misunderstanding, I will correct it right away that it should not be the third, but the second or another version of European Roadtrip.

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16 April 2025, 13:41
Update #2

I want to draw attention to the fact that I am not giving grades, but creating a ranking system for the works.
Works that do not suit me at all are rejected immediately.
3* - I give to the best works that can still be improved to receive 4 or 5* in the future.

2* - I give to works that have potential but definitely need improvement.

1* - the idea is interesting, but the execution is not very good.


This does not mean that if I gave you 3*, the work is "average"; it means that your work is actually one of the best, and if it is improved, it has a chance.

And I will post 4* and 5* at the final stage of the competition in the last days, and most likely those works that currently have 3* will later have 4 or 5*. Or, by the end of the competition, some even better work may appear that will immediately receive 5*.

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18 April 2025, 9:14
Update #3

What would suit this logo best and what is most expected: it is a harmonious combination of a road, a car, and the text European Roadtrips.
No stars are needed, there should not be geolocation points.
So far, this combination that would fully meet the needs is not available from any of the participants.
But there is still 1 day left, and maybe we will extend the competition for another 2-3 days.
I am waiting for your new works.

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25 April 2025, 13:09
Update #4

Write in private if there is anyone who is unable to finish the work and needs more time to continue the contest.

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25 April 2025, 13:29