Company Name:
The Nightfall Group
Company Activity:
Luxury concierge company
Product/Service Description:
Rental of villas, sports cars, yachts, private jets
Distribution Channels and Sales Geography:
Instagram, geographically — USA
Target Audience Profile:
Rich people who enjoy a luxurious lifestyle
What elements should the logo consist of:
What word or phrase will be used in the logo?
Abbreviation NG
What should be depicted in the logo?
Stylistics of the letters NG, as in the attached example
Is the logo being created for the first time or is it being recreated (rebranding)?
There is an official logo in two versions used for the website and documents, but another more interesting one is needed. It will be used in the design of branded clothing
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one).
Not necessary
Are there basic colors or a preferred color scheme?
Black logo on a white background and vice versa
What should the logo be like?
- simple, concise
- minimalistic
- monochrome
- modern
Which brand do you consider successful in this category of goods or services, and why?
Ignite Co by Dan Bilzerian. Their logo is recognizable, looks great on both the products they sell and on branded clothing, especially on swimsuits for models who advertise the company
In what format do you want to receive the source material?
AI, PNG, JPEG and it is also desirable to overlay it on clothing for clarity
Provide any additional information you consider important.
Focus on the round attached logo example. It should be simple and classic.
