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Company Name: 

«Fitolavr»


Company Activity: 

Sale of eco-products online and offline


Product/Service Description: 

Current website: https://eco-lavka.ck.ua/ The name and website are changing. 

The logo will be used on the website, in social media, on the sign, on the business card.


Distribution Channels and Sales Geography:  

Ukraine


Target Audience Profile:  

From 25 years and older, who pay attention to their health


Closest Competitors: 

Incomplete list here: http://www.organics.com.ua/internet-magaziny.html


Main Competitive Advantages:  Large assortment of eco-products,  >10 years in the market, good reputation. 


What elements should the logo consist of? 

  • from a signature and a graphic element


What word or phrase will be used in the logo?  

«Fitolavr»


Should the logo be bilingual or trilingual?  

No


If the company has a slogan or tagline that needs to be added to the logo?  

No


What should be depicted in the logo?  There is no clear attachment. A logo in the form of a winner's laurel is possible.  Fitolavr — association with the highest quality. 


Are there basic colors or a preferred color scheme?  https://color.romanuke.com/tsvetovaya-palitra-575/


In what format do you want to receive the source material?  Ai, EPS, PNG (the logo must be provided in PNG format with a transparent background). 
Updates
Update #1

Please note. The current online store will be replaced with a new one featuring a completely new, simpler, and more functional design.  For example, the header of the site will not use images and banners. The link to the current site is only for understanding the essence of the activity. 

Please take this into account when creating the logo and do not stick to the existing design of the site.


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9 November 2020, 20:30
Update #2

The use of a laurel wreath is not mandatory.

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9 November 2020, 20:33