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Hello everyone! 

We are engaged in the sale and rental of musical, studio, photo/video equipment. We are creating a new brand, so we also need to create a logo. It is best to send the work with a view of the logo on the website (link below). If you have any questions, I invite you to communicate in the contest discussions. May the best one win:)


Task

You need to develop a brand logo feat. in two versions:

1. Standard logo feat.

2. Shortened logo ft. - e.g. for social media

Brand colors: shades of gray, black, and red (our website is currently being developed under a different name https://dev.dj-eq.com)


Idea

In music, guest appearances by another artist are often described with the word featuring (with the participation of the performer), shortened to feat. or ft.  - examples of usage are attached.

Thus, the idea is to maintain the recognizability of this inscription, as almost all streaming platforms, for example: Soundcloud, Spotify, Youtube Music, and even on Youtube or Google use a standard font (something like Roboto). Therefore, we would like to keep this simplicity while possibly adding some "zing" or "feature" if appropriate.
Updates
Update #1

Hello. Thank you all for your work. I cannot reply to everyone, as there is a limit on sending a large number of messages/comments. But for understanding, I have given ratings, below I explain what they mean:

5 - perfect, exactly what I needed

4 - liked it, but not perfect, requires improvements

3 - average (the direction is generally right, but something is missing)

2 - does not match the idea, but generally good

1 - does not match the idea, did not like it

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6 December 2024, 17:32
Update #2

Hello everyone. In our final, 8 works were rated 5*. Yes, some of them did not quite match the idea of the competition, as it was both simple and complex at the same time. Therefore, we went through consultations, trials, and exclusions. Thus, we did not find the perfect option according to the original concept and began to consider other ideas as well. In our collective-subjective opinion, the best work for us is the logo of Oleksandr Petrov; it is stylish, modern, and maximally conveys the essence of our activities. Thank you all for participating!

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11 December 2024, 20:22
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