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Company Name:  RTRI, Retail Tracking Research International


Company Activity:   marketing research in retail


Product/Service Description: retail audit


Distribution Channels and Sales Geography: Ukraine


Target Audience Profile:  large domestic and foreign companies selling consumer goods, such as Coca Cola, Nestle, Henkel …  marketing directors, sales directors.


What elements should the logo consist of (remove unnecessary items)?  corporate writing and graphic element


What word or phrase will be used in the logo?  

RTRI , Retail Tracking Research International


Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)?  

Being recreated

image


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one).  

Not necessary, but possible.


Are there basic colors or a preferred color scheme?  Blue,  may also include shades of green


What should the logo be like?

  • simple, concise

  • minimalistic

  • bright

  • image-based, status-oriented

  • modern

  • abstract

Updates
Update #1

This logo was created a long time ago. An update is necessary. 

Regarding the color, other colors can be used if you think it would be better, the main thing is that they are not as pale as in the old logo.

Overall, creativity is welcome. There is no need to be STRONGLY tied to what was.

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14 February 2019, 20:18
Applications1