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Company Name:

PAYSAXAS


Company Activity:

This is an international fintech project specializing in B2B payments. That is, it is similar to a bank but in the niche of international online payments. Cryptocurrencies are used as payment instruments.

 

Description of Product/Service Categories:

B2B payments, cryptocurrencies, bank account, cross-border payments

 

Distribution Channels and Sales Geography:

Distribution channels are all online marketing tools. Our project is an online service and application.


Target Audience Profile:

International suppliers of goods, logistics companies, large exporters


Existing or Proposed Positioning:

Online banking service for B2B payments with elements of cryptocurrencies.


Closest Competitors:

airwallex.com

bcbgroup.com

statrys.com

payally.co.uk

 

Main Competitive Advantages of the Company:

The uniqueness of our service is that we have combined classic banking and cryptocurrencies.


What elements should the logo consist of? 

from the brand name and a graphic element


What word or phrase will be used in the logo?

PaySaxas


Should the logo be bilingual or trilingual?

Only English



If the company has a slogan or tagline that needs to be added to the logo?

Suggest options


What should be depicted in the logo?

There is a reference to the basic logo (attached), which needs to be modified, but at the same time, the idea and structure should be preserved. All elements have important symbolic meaning and significance, but this logo needs to be modernized and made more fashionable and memorable.



Indicate if it is necessary to maintain the continuity of the logo (the new logo retains features of the previous one).

Yes, it is very important to maintain continuity, at least the pyramid, 7 points, sphere.

It may be possible to play with the planet in the brand book and show the internationality and connection of countries and continents. Like here https://drive.google.com/drive/folders/1-P8a20e7k-JkJv7Gd1IkNPzLS-A5bCdw?usp=sharing


Are there basic colors or a preferred color scheme?

Here, suggest your vision, which is why we announced a competition. The palette should be associated with trust, confidence, stability, and well-being. At the same time, bright accents can be added to emphasize the modernity of the project. As an option, you can look for border shades or suggest your vision.


What should the logo be like? 

minimalistic - possibly one version of the writing will be minimalistic

monochrome (one color) and also such for typography, etc.

volumetric elements (as an option)

image-based, status-oriented

modern

technological


What brand do you consider successful in this category of goods or services, and why?

Revolut.com is a leader among B2B payments

Airwallex – the strongest marketing


What image of the company should be conveyed through the logo? 

strength, stability of the company

some conservatism

solidity, respectability

synthesis, alliance of companies, coalition

modernity, innovativeness


Also need to suggest 

a branded pattern or texture for the website/landing/app background


Provide any additional information you consider important.

We are looking for a creative specialist who can come up with a vision for the corporate style of our project.

IMPORTANT: create a LOGO and a branded background/texture that we will later use in the landing page, application, and website. We also really want you to describe your vision and justify your choice of colors and shapes. In the future, after the competition, it will be necessary to create a corporate style and brand book.
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