Company Name: The Deep
Here is our website: https://vr.timequestlab.com/
Company Activity:
Creation and sale of virtual reality (VR) games
Opening VR centers in different countries where people can come and play our games. This logo will hang in malls above the entrance to the VR center.
Product/Service Description:
These will be VR centers where teams of 2 to 4 people come to play a game in virtual reality for half an hour. They wear computer backpacks, headsets, and trackers on their hands and feet and see themselves and each other as avatars in virtual reality. The immersion experience will be enhanced by objects they hold, fans blowing wind at the players, etc.
Distribution Channels and Sales Geography:
Currently, we have partners who have purchased our game from the USA and Russia. In the future, European countries will also be added.
Target Audience Profile:
1. Guys and girls aged 16 to 40, fans of new technological entertainment, sufficiently well-off to spend time on entertainment, sociable. They played computer games in childhood.
2. Businessmen looking for an interesting, innovative business in the entertainment sector, willing to invest more than $50,000. That is, well-off serious people, but still from the entertainment sector, not dry bankers, but positive lively guys.
Existing or Proposed Positioning:
We offer a platform for VR free-roam games. Currently, there is 1 game implemented that has no analogs in the world in terms of immersion quality in virtual reality.
Two Types of Target Audience:
B2C
We offer a game that transports players to another reality. A second ago, players were in a regular room, and a second later they are in danger: they are being attacked by zombies and need to survive; there is no other way.
B2B
We offer to become our partners and help us develop the VR business worldwide. Unlike competitors, we offer a lower entry threshold into the business and a higher quality game implementation. As a result, it is possible to open a business that will pay off in 8-10 months.
Closest Competitors:
https://www.truevrsystems.com/
https://avatarico.com/
https://sandboxvr.com/sf/franchise/
https://hyperverse.io/business/
https://zerolatencyvr.com/
http://platformavr.com/
https://www.thevoid.com/
VR Studios (65)
Huxley by Exit VR (9)
Main Competitive Advantages:
More immersion in the game
Higher game quality
Opening a center is cheaper (allows opening even in small towns)
What elements should the logo consist of (remove unnecessary items)?
We are flexible here and are ready to consider different options.
What word or phrase will be used in the logo?
The Deep
Should the logo be bilingual or trilingual?
No.
If the company has a slogan or tagline that needs to be added to the logo?
No. The logo will be placed in different locations with different additional information
What should be depicted in the logo?
We don't know.
If possible, it would be cool if the logo had some additional meaning intertwined with our theme. For example, a stick going down from the letter P goes deep (deep). Or make the two letters e look like VR glasses.
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, add an image of the current logo) For the first time
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one). No
Are there basic colors or a preferred color scheme? No
What should the logo be like (remove unnecessary items)?
* simple, concise
* minimalist
* monochrome (indicate color)
* bright
* three-dimensional elements
* carefully drawn images with detailed small details, etc.
* image-based, status-oriented
* dynamic
* modern
* childish/cartoonish
* abstract
* technological
* other (specify)
What brand do you consider successful in this category of goods or services, and why?
The VOID is liked, but this is more because they are considered the coolest in the industry, not because of their brand.
Are there any undesirable elements for use in the logo? No.
In what format do you want to receive the source material? Logo for dark background, logo for light background, in both cases on a transparent background.
Provide any additional information you consider important.
If possible, show how the logo might look in corporate style.
