Company Name: Geniro | Planiro
Company Activity: A regional platform that gathers tools for buying/selling and user dating
Product/Service Description: Geniro - classified ads, group purchases, forum, for some reason a website analyzer, Planiro - dating section
Target Audience Profile: boys/girls aged 18-45 with income: average/below average
List the nearest competitors: currently there are no competitors, because we are the only ones who know about these sites ) I hope that in the future they will be: avito, olx, slando, loveplanet, mamba, mailru
Describe the main competitive advantages: prices lower than those of federal platforms. No paid restrictions for dating. Absence of advertising.
What word or phrase will serve as the logo? The main word will be Geniro. However, Planiro is part of the overall project and should be associated with the main one. That is, either there should be a similar design, or Geniro should have an addition that would make it clear that this is for dating, not for trading with paws.
Should the logo be bilingual or trilingual? no
In what format do you want to receive the source materials? psd, ai
Distribution channels and sales geography: billboards, print publications in Siberia, t-shirts, maybe someone will want to get a tattoo or lay out on the sand with empty bottles
Associative characteristics most suitable for the logo: Planiro - to plan, Geniro - to generate ))
Basic colors: yes, there are nuances. It has become a tradition that dating is red for us, the analyzer is blue, ads are orange, the forum is green, and group purchases are purple. But this does not mean that the entire logo should be painted in this color. Maybe you are an artist and see everything in different shades. In short, the color exists, but it is not a postulate and not a fortress... it can be broken.
Are there any undesirable elements, if so, please specify: pink crabs, earthworms, moonshine stills, picket fence
Which logo (and/or trademark) do you consider successful in this category of goods or services, and why? I will give examples from dating.
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I can't recall any successful classified ads. Molotok and Slando were great in their time. The main concept is a text logo and minimal graphics. But the graphics should be recognizable enough that placing it as an app icon would make it clear where it comes from.
Is the logo being created for the first time or has it existed before and is now being recreated? The logo exists. It looks like this
 |  |  |  | ... and so on |
The main problem is that the current logo cannot be placed in every section. It is unclear what section it is. And separate names with a light bulb (g) do not give an understanding of the main name.
Screenshots of the sites, in case you cannot open them:
Ads - http://joxi.ru/brRjN7dcd5XLr1
Dating - http://joxi.ru/LmG4RZ7C5Q6N2l
Analyzer - http://joxi.ru/DmB4d67CQjRjAP
I will repeat!
There is no need to try to depict the logo using the two words Geniro and Planiro - these are actually two different names in one project.
Like KinoPoisk for Yandex, like YouTube for Google. But at the same time, there is no need to create two different logos. They should be recognizable and clear, that from one butt there are 2 legs.
One logo symbol uniting this whole mix, and next to it, there should be a textual name, whether you attach a heart to it or a board.
Log in or register, to view the original |  | such logos are not suitable. Do not combine two words into one. They will not look good on the forum or advertisement page. |
The example above from the free constructor is just an example. It does not prioritize the Dating section.
Similarly, you could replace Planiro with Geniro, specify a different section in the footer, and instead of a heart, insert an icon corresponding to the section. These are just thoughts that I am trying to convey.
No gaudy wall paintings, icons without text labels.
A graphic representation and text are needed. If the graphic representation is not obvious, then a label with the name of the section.
Log in or register, to view the originalStill, many people get confused. I will try to clarify once again.
It should turn out: Planiro - dating, Geniro - forum, announcements, analyzer, group purchases.
There is no need to create a separate logo for each section. It is enough to indicate it with an icon or text.
The main thing is a unified style and a unifying element.
Well, like in the example from the logo generator: text, subtitle, and flower. Or just text and icon. Or text and subtitle.
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