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Company Name: 

Better Family


Company Activity: 

Mobile application (currently in development).


Product/Service Description: 

A mobile application that helps you improve relationships with family members through daily practical advice.


Distribution Channels and Sales Geography: 

App Store, Google Play. Global geography.


Target Audience Profile: 

Families, couples, parents. Age 18-60 years.


Existing or Likely Positioning: 

The best assistant in improving family relationships.


What elements should the logo consist of? 

  • from a corporate inscription and graphic element
  • only from a graphic element
  • ...


What word or phrase will be used in the logo? 

Better Family


Should the logo be bilingual or trilingual? 

No


Are there preferred main colors?

None, but the colors should be associated with comfort, warmth, closeness, and trust.

(Currently, the app uses the color #573353. This is not critical, but if there is an idea on how to incorporate it nicely into the logo, it could be just the inscription in this color, which would be good (not necessarily the exact hex of this color)).


What should the logo be like? 

  • simple, concise
  • minimalistic
  • modern

Since this is a mobile application, the logo needs to look good as an icon on app screens.


Are there any undesirable elements to use in the logo? 

Avoid images that may be perceived as too childish or unserious. 

Also, avoid similarities with medical themes.


In what format do you wish to receive the output material? 

Vector (.ai),  jpg, png


Please provide any additional information you consider important. 

Since this is a mobile application, the logo needs to look good as an icon on app screens.
Updates
Update #1

Perhaps the ideas that were there from the very beginning, as well as those that arose in recent days, will help. 

I am not very good with implementation, but maybe someone sees how nicely something like this can be played out:


Option 1,2 The first couple of options that I sketched out at the very beginning:

image

Here are some ideas that came up (I am adding pictures/logos based on what inspired me): 

Option 3. Create little figures and a thumbs up 👍  (the message that family is cool) (Even if circles are added here, it already makes sense)

image

Option 4. A set of little figures (families) that together form a thumbs up 👍 

image

Option 5. A circle, as if hands are holding onto each other (three people, for example, two)

Perhaps a checklist tick can somehow be used in the center, or even in the logo (In the application, there will be daily tips as a checklist for execution)

image

Option 6. There was an idea to make a chain of little figures (three chain elements as a woman, man, and child) (strong family ties).

image

Option 7. There was also an idea to create a silhouette of a family in the letter B (examples of such works below):

image


I hope all this helps you and gives you inspiration!!

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26 October 2023, 10:32