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Company Name:
Radoxo


Company Activity:
Catalog of radio stations, podcasts, with the ability to listen online


Product/Service Description:  

Service for listening to radio stations, podcasts, top song charts

That is, everything related to the theme of radio


Distribution Channels and Sales Geography:
Worldwide


Closest Competitors:  

Most thematic - Tunein, Audacy, Radio net

Close to the theme from the big ones - Spotify, Dezzer, Youtube Music 


What elements should the logo consist of (remove unnecessary points)? 

  • only the original brand name
  • only a graphic element

1) Either recreate the word Radoxo in the form of a logo similar to Tunein or Radio net

2) Or an icon and the name Radoxo similar to Audacy, Spotify


In general, a horizontal orientation of the logo is needed, as the website uses a horizontal orientation of the logo.

However, there should be an option to create an icon for social networks and mobile applications.

I see this more as a branded icon and brand name.   

The icon can later be used in all places where a square orientation of the photo is needed, applications, social networks, and more.


What word or phrase will be used in the logo? 

Radoxo


Should the logo be bilingual or trilingual? 

No


Does the company have a slogan that needs to be added to the logo? 

No


What should be depicted in the logo? 

The project name or an icon and the project name — most likely the second option


Is the logo being created for the first time or has it existed before and is currently being recreated – rebranding?

For the first time


Are there any desired main colors? If so, which colors do you prefer? 

There are no specific color wishes, but it should be taken into account that the website design is being developed in dark colors, so it will be displayed on a dark background. However, it should also be universal to colors, as graphic materials will be created where it may be displayed on a light background.


What should the logo be like? 

  • simple
  • concise
  • minimalistic
  • image-based
  • status-oriented
  • modern


In what format do you wish to receive the output material? 

PNG, SVG, AI (PSD)


Please provide any additional information you consider important. 

Attached a piece of design for understanding where and on what background the logo will be placed
Updates
Update #1

Many people have some problems with fonts, cartoonish, unserious. Look at the services you use daily, what fonts they use in their logos. A couple of examples of fonts that are fine for me, which in theory could be. However, these are just examples that I found first. You can try to write it not with a capital letter, all in lowercase.imageimage

image


Do not make different outlines there.

I see that most make the icon with a capital letter, which is basically logical, you can work in this direction.

For some reason, most icons turn out to be of some cosmic orientation. You can somehow reinterpret that letter differently. Look again at the top services that exist, how they reinterpret their capital letter.

image

image


image


image


Regarding colors. It is better to use colors closer to red, orange, yellow. - Something in this direction.


Try to make it as if it were a service you use constantly:)



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29 April 2024, 20:27
Update #2

By colors:

The main colors of the logo are white or dark.

The background is also either white or dark.

And one color is bright for some detail. It can be closer to orange, red, or yellow.

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30 April 2024, 13:41
Update #3

Try not to touch the name radoxo itself. It should be readable well, so it doesn't interfere with it. 

Here are a couple of simple examples of how large brands do it.image

image


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2 May 2024, 12:41
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