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Company Name:  Konan Consulting


Company Activity:  

The company will engage in intermediary services in trade and business between Ukraine and Poland (possibly also the EU). 


Description of Product/Service Categories:  

Sale of Ukrainian goods in Europe today (currently, for example, transformer substations for Polish solar power plants) and consultations for Polish and European businesses regarding participation in the Reconstruction of Ukraine in the near future. The main business focus is renewable energy, green hydrogen technologies, industrial parks, and construction.


Distribution Channels and Sales Geography:  

The main channel is LinkedIn and personal connections. Geography - primarily Poland and Ukraine. 


Target Audience Profile:  Solid experienced businessmen, executives of large companies in the energy and construction sectors. Western investors who want to build a business in Ukraine. Management of Ukrainian industrial parks. Developers of renewable energy projects. 


Existing or Anticipated Positioning: specific assistance in entering the Ukrainian or Polish market. Not just consultations, but securing specific contracts and their full support. Working only with selected, interesting Clients who have a solid reputation, interesting innovative products, and competitive advantages. 


Closest Competitors:  I do not know of any


Main Competitive Advantages of the Company:  Specificity. I do not charge for abstract "market analysis," but for provisions on specific contracts. Very extensive connections in the energy and construction markets of Ukraine and Poland. 


What elements should the logo consist of? 

  • only the original corporate lettering
  • only a graphic element
  • from corporate lettering and a graphic element

I do not quite understand this point. 


What word or phrase will be used in the logo?  

Konan Consulting

Konan Consulting


Should the logo be bilingual or trilingual?  

Yes. Either on separate images (i.e., a separate logo in English and a separate one in Ukrainian), or it can be played out on one image as if the Ukrainian version is a reflection of the English one at a certain angle. 


Does the company have a slogan that needs to be added to the logo?  

Something in this style: 

Work smarter, not harder.

Smart advices

People do business with people, not companies.


What should be depicted in the logo?  

The main idea is intelligence. For example, somewhere on the logo place a brain with convolutions. Or some other way to emphasize the intellectual nature of the services provided.  Or a handshake symbol to emphasize assistance in reaching agreements. 

It would be good to highlight the direction of cooperation between Ukraine and Poland -  maybe with flags, or as a Ukrainian Cossack shakes hands with a Polish nobleman, or the guys from Euro 2012 (although can they be used?), something in that style. But I rely on the author's inspiration.  The main area of activity is renewable energy, green technologies, and the reconstruction of Ukraine - so something related to ecology, solar and wind power plants,  green hydrogen (H2), and construction can be played out in the logo. To be honest, I have not yet decided and would like to see different options. And not only images of the aforementioned ideas but also the author's vision. 


Is the logo being created for the first time or has it existed before and is now being recreated?

For the first time


Indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one):  

No 


Are there preferred main colors, or which colors do you prefer?  

I don't even know. If we emphasize ecology, then green. On the other hand, we can play with the colors of the flags of Ukraine and Poland. Or just Ukraine - yellow-blue - I think it will look good. 


What should the logo be like? 

  • modern
  • image-oriented, status-oriented
  • ecologically innovative 


What brand do you consider successful in this category of goods or services, and why?  

I don't know 


Are there any undesirable elements to be used in the logo?  

No 


What image of the company should be conveyed through the corporate style (remove unnecessary points)? 

  • exceptional professionalism
  • intelligence
  • solidity, respectability
  • ecological 


 In what form do you wish to receive the output material?  

In vector format, but also as an image. 


Provide any additional information you consider important.  

I expect the winner of the competition to also prepare a business card design, a Word letterhead template, and a PowerPoint presentation template (title page, slide template). As well as an image for the LinkedIn profile background.  

image